The blog is where our creative thinkers and data analysts get together to share info, insight and inspiration. Grab a cuppa, get comfy and join the conversation.
We’ll admit it. As a performance marketing agency, amongst the chaos and excitement of Black Friday, we’re guilty of shopping around ourselves to grab a bargain. However, this year we’ve been asking ourselves…how much waste is generated from Black Friday deals? Th...
Read MoreWhat do we mean by quality traffic? It’s a bit of a buzz at the moment, everyone wants it but what actually is quality traffic? When we talk about quality traffic what we mean is highly engaged ‘traffic’ ie. People, customers, and humans with the intent to take a...
Read MoreAnother google tool update, you say? (we know, but we’re here to give you the 411 on what you need to know) so, what is MUM? MUM is an abbreviation for ‘’Multitask Unified Model’’, this is a new Google search technology which was first introduced back in May 2021 a...
Read MoreLast month Google released a new update to the Google Ads Editor, Google Ads Editor version 2.0, skipping out on version 1.9. Some cool new features have been added within this update, but, most importantly, Google Ads Editor now supports Performance Max campaigns. Other ...
Read MoreIt has now been 3 months since I started here at Green Ginger Digital, and it feels like just yesterday I walked through the office doors for the first time! I guess it’s true when they say time flies when you’re having fun! Since I’ve started, I’ve learnt a lot a...
Read MoreNothing’s quite taken over like TikTok. I don’t know about you, but I can spend hours aimlessly scrolling through my FYP and it can feel like 5 minutes. TikTok is all about communities. Users come to the app to follow their favourite creators and see what's new ...
Read MoreIn 2020 Google announced that the much-loved Universal Analytics will be replaced by the much-criticised GA4. After the announcement, the digital community collectively shuddered. Universal Analytics properties will stop processing new hits on July 1, 2023, with Universal...
Read MoreIt’s now been six full months at Green Ginger Digital - I can’t believe how fast it’s gone! But also, just how much I’ve grown along the way. Learning the ins-and-outs of digital marketing has been difficult, but massively rewarding. I’m over a quarter of the wa...
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