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What does Google’s new MUM update mean?

Another google tool update, you say? (we know, but we’re here to give you the 411 on what you need to know) so, what is MUM? MUM is an abbreviation for ‘’Multitask Unified Model’’, this is a new Google search technology which was first introduced back in May 2021 a...

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Google Ads Editor 2.0 Now Supports Performance Max

Last month Google released a new update to the Google Ads Editor, Google Ads Editor version 2.0, skipping out on version 1.9. Some cool new features have been added within this update, but, most importantly, Google Ads Editor now supports Performance Max campaigns. Other ...

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Three Months at Green Ginger Digital – Oliver Olgard

It has now been 3 months since I started here at Green Ginger Digital, and it feels like just yesterday I walked through the office doors for the first time! I guess it’s true when they say time flies when you’re having fun! Since I’ve started, I’ve learnt a lot a...

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#TikTokMadeMeBuyIt

Nothing’s quite taken over like TikTok. I don’t know about you, but I can spend hours aimlessly scrolling through my FYP and it can feel like 5 minutes.  TikTok is all about communities. Users come to the app to follow their favourite creators and see what's new ...

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GA4: The Future of Analytics

In 2020 Google announced that the much-loved Universal Analytics will be replaced by the much-criticised GA4. After the announcement, the digital community collectively shuddered. Universal Analytics properties will stop processing new hits on July 1, 2023, with Universal...

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Six Months at Green Ginger – El’es Ferguson

It’s now been six full months at Green Ginger Digital - I can’t believe how fast it’s gone! But also, just how much I’ve grown along the way. Learning the ins-and-outs of digital marketing has been difficult, but massively rewarding. I’m over a quarter of the wa...

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My First Two Weeks at Green Ginger – Oliver Olgard

My first week has gone by in a flash. It feels like yesterday that I was applying for this apprenticeship, never mind working here. This is due to how much I’ve enjoyed myself here, from the company of the others to the work I’ve been given so far. I have a feeling th...

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Google Ads: Performance Max to take over Smart Shopping and Local campaigns

Starting the year with a bang, Google announced on Thursday (27th January 2021) that they will be automatically transitioning Smart Shopping campaigns to Performance Max from July 2022. Local campaigns will not go untouched, as they suffer the same fate. So, what does tha...

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