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Search in 2026 and Beyond – What In-house Marketers Need to Know

For many in-house marketers with a broad remit, the reality is that Search is changing faster than most teams can keep up with. And when Google moves, or platforms like ChatGPT step up to the next level, the ripple effect on marketing is enormous. The danger is that you d...

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From Keywords to Topics: Why Topic Clusters Are the Future of SEO

Remember when SEO used to mean stuffing one keyword onto a page as many times as humanly possible? “Holiday homes for sale” squeezed into every heading, every paragraph and probably the image alt text too – and then you sit back and think, “hey, job done!”  It ...

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Meet Kirsty Kirkpatrick, SEO Content Executive

It's time for another instalment of our Meet the Team series, and this week, we're sitting down to learn more about Kirsty Kirkpatrick, SEO Content Executive, who joined Green Ginger Digital earlier this year. Kirsty brings a wealth of experience and passion for design and c...

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How Smaller Sites Can Win Big in AI-Driven Search (Without Big Budgets!)

We get it. Competing in SEO as a small brand can feel a bit like rocking up to a Formula 1 race in a hatchback. Big brands often dominate the SERPs with hefty budgets, giant backlink profiles, paid ads and swathes of content writers. But here’s the good news: the searc...

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Why Offline Events Still Matter in a Digital-First World

By Nathan Hunter, SEO Content Strategist This month, our clients, Victory Leisure Homes and Prestige Homeseeker, showcased their range of holiday homes and lodges at an event that brought together customers, industry professionals, and curious onlookers alike. I was luc...

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Get to know Caitlin Eatwell, Technical SEO Executive

We've welcomed a couple of new faces to Green Ginger Digital HQ recently, and the latest in our Meet the Team feature showcases Technical SEO Executive, Caitlin Eatwell. Caitlin joined us earlier this summer and has made a great impression on both the wider team and clients,...

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Two nods on the European Paid Media Awards shortlist for GGD

We're excited to share that our work with long-time client, MKM Building Supplies, has been shortlisted in two categories at the European Paid Media Awards! Our work has had nods in the Local Campaign of the Year and Retail Campaign of the Year categories. It's a privileg...

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Meet Nathan Hunter, SEO Content Strategist

Eagle-eyed readers of the GGD blog will already be familiar with our SEO Content Strategist, Nathan Hunter. He's been the scribe of many an insightful blog post for us (latest here!), and his fantastic achievements since joining the agency last October recently resulted in h...

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