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BrightonSEO April 2025: Our Key Takeaways

The SEO event to own them all, BrightonSEO, returned this April, and we were delighted to send Elliot Dawson, Technical SEO Strategist, and Nathan Hunter, SEO Content Executive, to attend the two-day industry pilgrimage. Here, Nathan shares his key takeaways from the event, ...

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The Latest Meta Updates, Explained

Nothing in digital sits still for long, and Meta’s latest product roadmap is no exception. From smarter automation to a greater focus on creativity, a lot is happening.  But don’t worry. We’ve sifted through the very dense recent update deck, and we’re here to br...

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US-based retailer, Madison’s Niche, selects Green Ginger Digital

There has been an influx of exciting client wins over the last quarter or so (more on this soon!), and we wanted to share news of an international opportunity we’ve just secured with US-based fashion retailer Madison’s Niche.  Madison's Niche is a US boutique brand t...

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How Google AI is Changing Search (and What You Can Do About It)

The internet is awash with articles asking, "Is SEO dead?" in response to changes to search brought about by AI. The answer is, of course, no. SEO is not dead. But, nevertheless, AI is most certainly changing the way Google delivers search, and it’s time for everyone to pa...

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Green Ginger Digital is tackling the Big Hike for Cancer Research UK

The training has started, and the fundraising page has been set up, so we thought we'd also officially announce here on the blog that eight members of the Green Ginger Digital team will be completing the Big Hike this June in aid of Cancer Research UK. The eagle-eyed read...

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5 Paid Marketing Metrics That Actually Matter

Paid search is one of the most powerful tools in the digital marketing toolkit, but only if you know how to manage it and measure its performance properly. With so much data at your fingertips, it’s easy to get bogged down by numbers that look positive on paper but don’t...

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Women In Search – Our Perspectives to Mark IWD 2025

It’s that time of year when the internet is flooded with performative posts from organisations that think posting a photograph of the women in their teams is sufficient, a mere tick in the box for International Women’s Day. We believe IWD is about highlighting women's ex...

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Emily Falkingham Reflects on Five Years of Green Ginger Digital

It’s hard to believe it’s been five years since Nick and I launched Green Ginger Digital. What started as a bold idea to go it alone after years of working together in another agency has grown into something far bigger than we could have ever imagined.  From the spar...

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