Last month Google released a new update to the Google Ads Editor, Google Ads Editor version 2.0, skipping out on version 1.9. Some cool new features have been added within this update, but, most importantly, Google Ads Editor now supports Performance Max campaigns.
Other new features that have been added with this version are shared audiences, custom actions and action triggers, conversion goals and more. Read on to find out more.
Finally, some support!
This is an important update for all of us PPC nerds because now we can finally create Performance Max campaigns in Google Ads Editor. Gone are the days of manually building each campaign in the interface and duplicating asset groups.
Google has focused many of its recent updates around the Performance Max campaign format as it continues to push advertisers to adopt the format. So, it’s not surprising that the Editor is now reflecting on this push.
The Editor update allows you to bulk create, and bulk edit these campaigns, either online or offline, making it easier than ever to build a Performance Max campaign. At Green Ginger, we always recommend that you use the Editor when doing big campaign builds as you’re able to work offline, minimising the risk to your live campaigns and giving you the time to build the perfect structure.
Automation at its best
With this update, not only has support been given to Performance Max but also, but Custom Actions have also been added.
This is a new aspect that Google has added, which makes it a lot easier to complete menial tasks using automation. Custom Actions are tasks which you will be able to save in your account and that can be easily re-run at a click of a button. Custom Actions are ideal for tasks that are frequently repeated, for example, you can save the action to run the ‘Replace Text’ tool on keywords, to replace word A with word B over the whole account or specific campaigns.
Here are a few more ways that it can help:
- Checking all keywords are lower case
- Ensuring that any potential spelling errors are rectified
- Adding or adjusting bid adjustments
- Even pausing entire campaigns
Along with Custom Actions, come Action Triggers. These use Custom Triggers but, it only uses them when a specific condition has occurred.
Again, here are a few hints of how you could use this in your accounts:
- When a particular error has occurred
- Changing CPC bids
- When an ad has 0 impressions
Let’s share some audiences
Another great feature that has now been added is Shared Audiences within the Google Ads Editor.
This means that you will be able to create an audience type in this shared audience tab and assign these to different campaigns and ad groups. This will help for further efficiency when using Google Ads Editor but also, this will make life a lot easier when creating the same audience for different campaigns or ad groups as well as editing these, because now you can have your audiences all under one tab.
As our visibility reduces as cookie data is slowly phased out, audience data is becoming even more crucial to Google Ads strategies. We recommend that everyone utilises their first and third-party data to enrich their campaigns, and this is a great way of making sure you’re using that data quickly and efficiently.
Here at Green Ginger Digital, we are experts when it comes to PPC ads and Google Ads Editor. If you want to more about how PPC ads work or how to use Google Ads Editor then get in touch!
