In April, the team at Green Ginger joined a host of local businesses at 43 Clicks North’s Power Hour, hosted on Hull’s Humber Street. The free event aims to give a platform for Hull’s marketing talent allowing them to share ideas and knowledge with anyone who can spare an hour on their lunch break.
Our Performance Marketing Director, Emily, was asked to take to the stage at April’s event and decided to talk about all things audience.
Audience plays a crucial part in every marketing strategy we develop at Green Ginger. By understanding our clients’ audience segments in detail and leveraging data we ensure we’re reaching the right audience at the right time. Understanding what makes each audience segment tick is also crucial and feeds into the way we talk to and ultimately connect with each segment depending on their pain points and goals.
In our talk below we will take you through the different types of audience data; from 1st party to buying personas, and how you can use that data within your marketing strategy.