Paid Social
Great Paid Social is equal parts creativity, structure and strategy.
When done right, Paid Social is one of the most effective ways to grow, as it drives awareness, engagement, and sales through a single channel across multiple platforms.
At Green Ginger Digital, we build Paid Social campaigns that look as good in the numbers as they do in the scroll. We combine data-led structure with creative testing, ensuring every ad serves a purpose and every pound spent drives measurable impact.
From Meta to TikTok, Pinterest to LinkedIn, we make social a channel that genuinely connects with the human on the other side of the screen, and performs accordingly.
Trusted by
COMPONENTS OF Paid Social:
Meta (Facebook & Instagram)
Using Meta’s audience targeting, we design campaigns that reach customers at every stage of the funnel, from awareness to conversion. Activity is supported by clear attribution and reporting that shows exactly how performance drives results.
TikTok
We create platform-native content that earns attention in TikTok’s fast-moving environment. Creative is built to feel authentic and scroll-stopping, helping brands grow awareness, engagement and measurable action.
For discovery-led brands, we use Pinterest to connect with customers at the inspiration stage. Campaigns turn early research into genuine intent, guiding users from consideration through to purchase.
For B2B clients, we build strategies that reach decision-makers with authority and relevance. Targeted lead generation campaigns combine credibility with performance, converting attention into qualified enquiries.
What makes
us different
We manage Paid Social strategically across Meta, TikTok, Pinterest, and LinkedIn, combining deep channel expertise with senior-level direction. Every account benefits from experienced hands shaping the creative, data and targeting decisions that drive measurable growth and meaningful commercial results.
Our Process
Understanding the Business
We begin with a deep dive into your brand, analysing audience, competitors, objectives and commercial targets. Every strategy is shaped around what success means for you, with director-level input throughout.
Auditing & Forecasting
We audit your existing Paid Social accounts to assess audience performance, competitor activity, creative impact and spend efficiency. From there, we build a clear channel strategy and realistic forecast aligned to your KPIs.
Creative Strategy & Optimisation
Creative drives performance in Paid Social. We work closely with your designers from concept to testing, applying platform best practice and insight gained through partnerships with Meta and TikTok.
Set-up & Testing Roadmap
Before launch, we make sure everything’s watertight, with feeds optimised, Pixel tracking and Conversion APIs verified, and CRM data fully integrated to give us the clearest picture of performance.
Connect to 1st-Party Data
We connect Paid Social with platforms such as Klaviyo to activate first-party data effectively. Campaigns are delivered against a six-month roadmap with structured testing and clear communication.
Optimisation & Comms
We monitor performance daily, reallocating budget to where it works hardest and feeding insight back into creative and targeting. Founder-level oversight remains in place throughout.
Reporting & Refining
We measure results against forecast, share insight clearly and agree next steps together. Reporting is built around business metrics, not vanity stats, so you see how Paid Social contributes to growth.
Top Benefits of Paid Social
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Our team has hands-on experience across Meta, TikTok, Pinterest and LinkedIn, meaning they know exactly how to get each platform working to its strengths. We also benefit from agency-exclusive insights from the platforms themselves, with our team regularly attending previews, best-practice seminars, and more, so we’re always on top of what’s hot.
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We bring structure and strategy to social creative, using insight to shape ideas, working closely with designers to bring ideas to life and testing to prove what performs, with regular reviews and feedback to communicate what worked and what didn’t. Our bespoke approach means we work tirelessly with the relevant people in your teams to make the best of your business visible via paid social.
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Every account is overseen by our founders, Emily and Nick, and senior specialists actually working on the account, ensuring decisions are quick, grounded and commercially focused, with outstanding communication throughout.
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At GGD, we don’t wax lyrical about vanity metrics, impressions or engagement and call it a job well done. Every campaign is designed to hit defined KPIs and show tangible business impact.
VIEW OUR RECENT WORK:
Driving Local Impact at Scale for MKM Building Supplies
Digital Strategy, PPC (Pay Per Click), Facebook Ads, PLA (Product Listing Ads), Google Display Network
Building Visibility and Momentum for Victory Leisure Homes
Digital Strategy, SEO
Delivering Performance with Backbone for The UK Spine Centre
Digital Strategy, PPC (Pay Per Click), Facebook Ads, PLA (Product Listing Ads), Google Display Network
Get a Digital Performance Health Check
Performance stalling? Motivation dwindling? Let us show you the way with an assessment of current channel performance and what you can do about it.
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