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Instagram SEO: How Brands Can Optimise Instagram for Google Indexing

Google announced recently that it will now be indexing a range of content from eligible Instagram accounts, a long-awaited update following on from similar moves with TikTok and Pinterest in recent years. This means that user-generated content, such as reviews, and a busines...

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TikTok: The new social media app where Gen Z flock

TikTok launched in international markets in September 2017. But it was not until 2019 that it saw its huge growth. From the beginning of 2020 interest from brands and digital marketers alike has peaked and continued to grow.  So what is it? Who is using it and how ...

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