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5 Paid Marketing Metrics That Actually Matter

Paid search is one of the most powerful tools in the digital marketing toolkit, but only if you know how to manage it and measure its performance properly. With so much data at your fingertips, it’s easy to get bogged down by numbers that look positive on paper but don’t...

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Pay Per Click (PPC): A beginners guide

Chances are if you have any form of online business, you’ll have heard the term banded around. PPC is known in the marketing industry by many names and abbreviations. From PPC to Pay-Per-Click, Paid Search to Google Ads (or Google AdWords pre-2018). ...

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