{"id":522,"date":"2020-05-28T20:07:55","date_gmt":"2020-05-28T20:07:55","guid":{"rendered":"https:\/\/greengingerdigital.com\/?p=522"},"modified":"2022-01-13T10:52:34","modified_gmt":"2022-01-13T10:52:34","slug":"seo-and-core-web-vitals","status":"publish","type":"post","link":"https:\/\/greengingerdigital.com\/blog\/seo-and-core-web-vitals\/","title":{"rendered":"SEO and Core Web Vitals: The importance of customer experience"},"content":{"rendered":"\r\n<p>SEO is continually evolving. Businesses need to invest time (either internally or with the help of an expert) to remain at the forefront of search performance.<\/p>\r\n\r\n\r\n\r\n<p>At the start of the month, Google announced the launch of \u2018<a href=\"https:\/\/blog.chromium.org\/2020\/05\/introducing-web-vitals-essential-metrics.html\" target=\"_blank\" rel=\"noreferrer noopener\">Core Web Vitals<\/a>\u2019.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">What is &#8216;Core Web Vitals&#8217;?<\/h2>\r\n\r\n\r\n\r\n<p>It&#8217;s a set of guidelines for site owners, designed to improve user experience. These guidelines encourage sites to create a user-centric experience by providing clear recommendations across the following signals:<\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li><strong><span class=\"has-inline-color\" style=\"color: #2a7380;\">Largest Contentful Paint<\/span><\/strong> which measures the point where the main content of the page has likely loaded<\/li>\r\n<li><strong><span class=\"has-inline-color\" style=\"color: #2a7380;\">First Input Delay<\/span> <\/strong>which measures site responsiveness<\/li>\r\n<li><strong><span class=\"has-inline-color\" style=\"color: #2a7380;\">Cumulative Layout Shift<\/span> <\/strong>measures the visual stability of page content<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-523\" src=\"https:\/\/greengingerdigital.com\/wp-content\/uploads\/2020\/05\/Google-1.jpg\" alt=\"Image showing the new Google requirements for a site's SEO\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p>The recommended benchmarks for each of these signals are outlined in the image above. The image gives practical guidelines on the key issues affecting sites and what to check and improve. On a personal note, the Cumulative Layout Shift is extremely welcome. Sure, slow sites are frustrating. But pressing the wrong button or navigating away from a page because the layout changes as the page loads is a real bugbear of ours at Green Ginger. Hopefully, buttons shifting under fingers on mobile devices will become less commonplace.<\/p>\r\n\r\n\r\n\r\n<p>Yesterday (28th May 2020) Google, unsurprisingly announced these signals would be incorporated into their page experience metrics. A move which increases the already high emphasis on user experience for websites. For many years now successful SEO has been about more than simply generating multiple backlinks through whatever means necessary. Today\u2019s announcement is a step which brings SEO and UX closer together than ever before. As part of the announcement, Google has stated that pages with the best content will still be a priority. But these metrics will be more important when competing with sites which have similar, great content. Ultimately, content is still king and remains fundamental to the best user experiences.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-524\" src=\"https:\/\/greengingerdigital.com\/wp-content\/uploads\/2020\/05\/Google2.jpg\" alt=\"Important website signals that Google view when seeing how good a site is and its SEO\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p>Google has also left the door open for these signals to evolve and expand with \u2018yearly updates\u2019 which will reflect new developments in measurement, features and changes in user behaviours. Meaning that as with all aspects of SEO, sites need to invest in their SEO strategies to stay at the forefront of search.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">So what do these changes mean for site owners?<\/h2>\r\n\r\n\r\n\r\n<p>Well in the immediate future, nothing. Google has noted the challenges with Covid19 in its announcement and will give at least six months\u2019 notice before rolling out. However, these changes will come into play in 2021 so site owners should begin to think about this and consider them as part of their future strategy.<\/p>\r\n\r\n\r\n\r\n<p>Google have updated Google Lighthouse and\u00a0<a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\" rel=\"noreferrer noopener\">Page Speed Insights<\/a>\u00a0to allow people to understand current performance. There is also a dedicated report in Search Console to identify any key challenges as soon as possible.<\/p>\r\n\r\n\r\n\r\n<p>By incorporating these into ranking signals Google is clearly continuing to put user experience at the heart of online. The boundaries between SEO, UX and development will undoubtedly reduce moving forwards as \u2018experience\u2019 becomes critical to performance and engagement. Businesses which don\u2019t consider this as part of their strategy moving forwards or those which only focus on this in isolation could easily be left behind.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Summary<\/h2>\r\n\r\n\r\n\r\n<p>At Green Ginger Digital we support businesses of all shapes and sizes with their <a href=\"https:\/\/greengingerdigital.com\/services\/seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO strategy<\/a> and <a href=\"https:\/\/greengingerdigital.com\/blog\/ux-a-beginners-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">user experience<\/a>. Get in touch today if you have any questions need a helping hand to maximise your performance online.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>SEO is continually evolving. Businesses need to invest time (either internally or with the help of an expert) to remain <\/p>\n","protected":false},"author":2,"featured_media":1044,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[10],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO and Core Web Vitals Update | Green Ginger Digital<\/title>\n<meta name=\"description\" content=\"Google have announced &#039;Core Web Vitals&#039; an increased focus on a websites SEO and how they ensure a positive user experience. Is your site ready?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/greengingerdigital.com\/blog\/seo-and-core-web-vitals\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO and Core Web Vitals Update | Green Ginger Digital\" \/>\n<meta property=\"og:description\" content=\"Google have announced &#039;Core Web Vitals&#039; an increased focus on a websites SEO and how they ensure a positive user experience. 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