{"id":353,"date":"2020-04-14T14:56:25","date_gmt":"2020-04-14T14:56:25","guid":{"rendered":"https:\/\/greengingerdigital.com\/?p=353"},"modified":"2022-01-13T10:22:12","modified_gmt":"2022-01-13T10:22:12","slug":"seo-a-beginners-guide","status":"publish","type":"post","link":"https:\/\/greengingerdigital.com\/blog\/seo-a-beginners-guide\/","title":{"rendered":"SEO: A beginners guide"},"content":{"rendered":"\r\n
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If you’ve had exposure to online marketing you’ve probably wondered; What is SEO? How does SEO work? Is SEO the same as Organic Search? Some digital marketing agencies may convince you it’s a dark and complex art form. Leaving you unsure about the benefits or where your budget is being spent.\u00a0<\/p>\r\n\r\n\r\n\r\n

At Green Ginger<\/a>, we do digital differently. We want our clients to learn and understand how digital marketing can help their business. We don’t believe in smoke and mirrors. In this article, we’ve answered some of the most common SEO questions. Focusing on what is important to you, giving you an understanding of what SEO is and how it can help your business.\u00a0<\/p>\r\n\r\n\r\n\r\n

What is SEO?<\/h2>\r\n\r\n\r\n\r\n

Search Engine Optimisation (SEO) is all about increasing the visibility of your website. Appearing higher in the search results pages and growing your traffic. Search engines, such as Google match search queries to websites they deem relevant through a series of algorithms. The sites they believe are most aligned to the search query appear higher in the search results.\u00a0<\/p>\r\n\r\n\r\n\r\n

Algorithms review the searcher’s query and score the website on how relevant it is. Google looks at factors such as website quality, site usability and the user’s location. Google wants to provide the best experience to every searcher, and that’s why it critiques sites closely before showing the best ones in order of relevance to the searcher.\u00a0<\/p>\r\n\r\n\r\n\r\n

Getting to page 1 is tough, getting to position 1 is even tougher. As you can imagine, people are unlikely to scroll through pages and pages of results. This means that it is critical to ensure your site appears high up the search rankings. You need a combined strategy of both on-page and off-page SEO. This involves a lot of hard work and some patience.\u00a0<\/p>\r\n\r\n\r\n\r\n

How does SEO work?<\/h2>\r\n\r\n\r\n\r\n

The objective of SEO is to show to the search engine that your site is the most relevant. Your content is engaging and matches the user’s query better than your competitors, and the visitor is going to have a great experience. The most relevant sites are rewarded with the coveted number 1 position or even position 0 on Google and Bing.\u00a0<\/p>\r\n\r\n\r\n\r\n

With a market share of 92%<\/a>, most marketing experts would recommend optimising your site to perform best on Google. Google reviews 200 factors when ranking your site, giving you plenty of areas to focus on to improve your site’s performance.\u00a0<\/p>\r\n\r\n\r\n\r\n

Unfortunately, Google doesn’t share what those ranking factors are. They want website and search engine optimisers to focus on the quality of their sites for the end-user. We rely on industry data and our test and learn approach to understand what works and to estimate how Google determines relevancy.\u00a0<\/p>\r\n\r\n\r\n\r\n

What are the most important SEO ranking factors?<\/h2>\r\n\r\n\r\n\r\n

Google frequently update their algorithms. But there are a few key ranking factors which continue to be important as we move through 2020. We\u2019ve grouped these below into 3 key themes:\u00a0<\/p>\r\n\r\n\r\n\r\n

Technical SEO\u00a0<\/h3>\r\n\r\n\r\n\r\n

Focusing on improving the technical aspects of your website, ensuring solid foundations are set on which to grow rankings. Key considerations for technical SEO in 2020:<\/p>\r\n\r\n\r\n\r\n