{"id":150,"date":"2021-08-23T17:48:42","date_gmt":"2021-08-23T16:48:42","guid":{"rendered":"http:\/\/greengingerdigital.com\/?p=150"},"modified":"2023-09-25T12:50:12","modified_gmt":"2023-09-25T11:50:12","slug":"my-first-week-eles-ferguson","status":"publish","type":"post","link":"https:\/\/greengingerdigital.com\/blog\/my-first-week-eles-ferguson\/","title":{"rendered":"My First Week – El’es Ferguson"},"content":{"rendered":"\r\n

My first week at Green Ginger Digital<\/span><\/b>\u00a0<\/span><\/p>\r\n

I have really enjoyed my first week learning all things digital marketing at Green Ginger Digital.\u00a0<\/span>\u00a0<\/span><\/p>\r\n

After finishing my art foundation diploma this year, I had three creative university offers, but none of them felt right for me. Both the education aspect and the student lifestyle just didn\u2019t appeal. I love creating art but it’s such a risky industry and at the end of a degree there\u2019s no guaranteed\u00a0job. It made more sense\u00a0for me\u00a0to try an apprenticeship where I could learn on the job and gain additional qualifications.\u00a0<\/span>\u00a0<\/span><\/p>\r\n

One night after college I was scrolling through my social media and came across a post from a girl who I knew from high school and college. She was in the year group above me, so I barely talked to her, but I was desperate to find some guidance, so I messaged her.\u00a0<\/span>\u00a0<\/span><\/p>\r\n

She was in a very\u00a0similar\u00a0position to me\u00a0– didn\u2019t know what she wanted to do and had\u00a0very little help from college tutors. We talked for a while, and she was doing a digital marketing apprenticeship. She told me what she did day-to-day and how much she loved it.\u00a0Seeing how enthusiastic she was made me want to give it a try!\u00a0I applied to every apprenticeship position in Hull and eventually got an interview at Green Ginger.<\/span>\u00a0<\/span><\/p>\r\n

I\u2019m so glad I chose this path as one week in, it already feels right for me. I can see this being my career. Finally, the battle of what I want to do when I grow up is over!<\/span>\u00a0<\/span><\/p>\r\n

 <\/p>\r\n

So,\u00a0what happened during my first week?<\/span>\u00a0<\/span><\/p>\r\n

Monday<\/span><\/b>\u00a0<\/span><\/p>\r\n

Monday started with a tour of the gorgeous studio and meeting the team again. I loved the trendy, modern vibe as soon as I enter the studio. It’s bright and minimalist and a great place to work. It’s also very quiet which helps when focusing on your work. I then spent the rest of the day setting up my new laptop and any accounts I needed and getting settled into the office.<\/span>\u00a0<\/span><\/p>\r\n

Tuesday<\/span><\/b>\u00a0<\/span><\/p>\r\n

Tuesday I was given a rundown on everything Green Ginger. I learned about the business\u2019 history and started to investigate our client list. I spent some time switching between client websites and making myself familiar with what they offered. Our client list offers high-end skincare products, clothing and accessories, sweets, personalised gifts and healthcare services. There\u2019s a wide variety which I like because each day is different<\/span>\u00a0<\/span><\/p>\r\n

\u00a0Afterwards, I was taken out for lunch to celebrate joining the team, it was delicious food at a unique little pub in Hull\u2019s old town. I then spent the afternoon shadowing a client call to start to learn the process and to get an understanding of what type of information is shared with the client.\u00a0<\/span>\u00a0<\/span><\/p>\r\n

Wednesday<\/span><\/b>\u00a0<\/span><\/p>\r\n

Wednesday morning, I started the education section of my apprenticeship which is done on a team\u2019s call one morning a week. I completed the first few topics, but it wasn\u2019t anything I hadn\u2019t already learnt at the start of the week. Then I moved onto something completely new. I optimised a client\u2019s product titles and descriptions to make sure that the products showed for relevant products in the Google Shopping carousel.<\/span>\u00a0<\/span><\/p>\r\n

Feed optimisation is something I had never heard of before, never mind do myself. I was set up with a few examples to follow and I started making my way down the list, slowly but surely. This task continued into Thursday morning as I made sure to double-check the grammar and detail I had added.<\/span>\u00a0<\/span><\/p>\r\n

Thursday<\/span><\/b>\u00a0<\/span><\/p>\r\n

Thursday afternoon I scheduled the rest of my tasks to make sure everything was done by the end of the week and started to create content for my Instagram takeover on Friday.<\/span>\u00a0<\/span><\/p>\r\n

Friday<\/span><\/b>\u00a0<\/span><\/p>\r\n

I can\u2019t believe how quickly\u00a0the week went! On Friday I was in charge of taking over the Green Ginger Instagram, giving any followers an insight into my day. I also had a catch-up with Emily and reviewed the work I had done this week, there was great feedback which is what you want in your first week at a new job.<\/span>\u00a0<\/span><\/p>\r\n

Friday afternoon I went on an adventure with Maggie the office pup. We walked from Old Town to Humber Street gathering images of the beautiful architecture\u00a0of Hull\u00a0for the Green Ginger Instagram.\u00a0 I edited all images and chose my favourite pictures\u00a0ready to post\u00a0next week. After creating the posts, I scheduled them and signed that off my tasks.<\/span>\u00a0<\/span><\/p>\r\n

And that\u00a0concludes\u00a0my first week at Green Ginger Digital. I have settled in well, it\u2019s a friendly relaxed environment and everyone on the team has helped make me feel welcome. I have already learnt a lot, more than I imagined. Well as much as possible for a first week in a new unknown industry.\u00a0<\/span>\u00a0<\/span><\/p>\r\n

Don\u2019t quiz me yet though! I still have a lot to learn but I\u2019m excited about that!<\/span>\u00a0<\/span><\/p>\r\n

<\/p>\r\n","protected":false},"excerpt":{"rendered":"

My first week at Green Ginger Digital\u00a0 I have really enjoyed my first week learning all things digital marketing at <\/p>\n","protected":false},"author":2,"featured_media":910,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"acf":[],"yoast_head":"\nMy First Week - El'es Ferguson | Green Ginger Digital<\/title>\n<meta name=\"description\" content=\"Follow El'es Ferguson's exciting journey into digital marketing during the first week of her apprenticeship at Hull based marketing agency Green Ginger Digital.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/greengingerdigital.com\/blog\/my-first-week-eles-ferguson\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"My First Week - El'es Ferguson | Green Ginger Digital\" \/>\n<meta property=\"og:description\" content=\"Follow El'es Ferguson's exciting journey into digital marketing during the first week of her apprenticeship at Hull based marketing agency Green Ginger Digital.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/greengingerdigital.com\/blog\/my-first-week-eles-ferguson\/\" \/>\n<meta property=\"og:site_name\" content=\"Green Ginger Digital\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-23T16:48:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-25T11:50:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/greengingerdigital.com\/wp-content\/uploads\/2021\/08\/2-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Green Ginger Digital\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Green Ginger Digital\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/greengingerdigital.com\/blog\/my-first-week-eles-ferguson\/\",\"url\":\"https:\/\/greengingerdigital.com\/blog\/my-first-week-eles-ferguson\/\",\"name\":\"My First Week - 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