{"id":1374,"date":"2022-08-26T10:06:50","date_gmt":"2022-08-26T09:06:50","guid":{"rendered":"https:\/\/greengingerdigital.com\/?p=1374"},"modified":"2023-11-15T09:05:15","modified_gmt":"2023-11-15T09:05:15","slug":"google-helpful-content-update","status":"publish","type":"post","link":"https:\/\/greengingerdigital.com\/blog\/google-helpful-content-update\/","title":{"rendered":"Google Helpful Content Update and Opinion"},"content":{"rendered":"

Introduction<\/strong><\/p>\n

It has recently been announced that Google are releasing a new update called \u2018Helpful Content\u2019 this is potentially one of the largest changes to the Google landscape of the past few years. The following 1-pager outlines the key points of the Google Helpful Content Update.<\/p>\n

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What is Google Helpful Content<\/strong><\/p>\n

Helpful Content is designed to reward content that is written for humans rather than simply search engine visibility. At the moment this update only impacts Google Search and not other surfaces but it\u2019s likely to expand in future.<\/p>\n

Helpful Content is a sitewide algorithm update so the entire site will be impacted if Google deems some content to be unhelpful. Google have stated that the impact will be \u2018meaningful\u2019 although we don\u2019t yet know which percentage of search terms will be impacted, we do know that Online Education, Entertainment, Technology and Shopping are likely to be impacted the most.<\/p>\n

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When will this take effect? <\/strong><\/p>\n

The rollout started week commencing the 22nd<\/sup> of August and will take approximately two-weeks to complete rolling out. However, as with a similar content update, Google Panda, it is highly likely there will be continuous updates and releases of Helpful Content. Google has stated that the impact on rankings and performance may not be seen for a number of months.<\/p>\n

Note. Helpful Content doesn\u2019t replace the Panda updates but works alongside.<\/p>\n

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Which content may be impacted?<\/strong><\/p>\n