{"id":1334,"date":"2022-06-01T09:45:21","date_gmt":"2022-06-01T08:45:21","guid":{"rendered":"https:\/\/greengingerdigital.com\/?p=1334"},"modified":"2024-03-28T09:15:44","modified_gmt":"2024-03-28T09:15:44","slug":"google-ads-editor-2","status":"publish","type":"post","link":"https:\/\/greengingerdigital.com\/blog\/google-ads-editor-2\/","title":{"rendered":"Google Ads Editor 2.0 Now Supports Performance Max"},"content":{"rendered":"

Last month Google released a new update to the Google Ads Editor, Google Ads Editor version 2.0<\/a>, skipping out on version 1.9. Some cool new features have been added within this update, but, most importantly, Google Ads Editor now supports Performance Max campaigns.<\/p>\n

Other new features that have been added with this version are shared audiences, custom actions and action triggers, conversion goals and more. Read on to find out more.<\/p>\n

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Finally, some support!<\/u><\/strong><\/p>\n

This is an important update for all of us PPC nerds because now we can finally create Performance Max campaigns in Google Ads Editor. Gone are the days of manually building each campaign in the interface and duplicating asset groups.<\/p>\n

Google has focused many of its recent updates around the Performance Max campaign format as it continues to push advertisers to adopt the format. So, it’s not surprising that the Editor is now reflecting on this push.<\/p>\n

The Editor update allows you to bulk create, and bulk edit these campaigns, either online or offline, making it easier than ever to build a Performance Max campaign. At Green Ginger, we always recommend that you use the Editor when doing big campaign builds as you\u2019re able to work offline, minimising the risk to your live campaigns and giving you the time to build the perfect structure.<\/p>\n

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Automation at its best<\/u><\/strong><\/p>\n

With this update, not only has support been given to Performance Max but also, but Custom Actions have also been added.<\/p>\n

This is a new aspect that Google has added, which makes it a lot easier to complete menial tasks using automation. Custom Actions are tasks which you will be able to save in your account and that can be easily re-run at a click of a button. Custom Actions are ideal for tasks that are frequently repeated, for example, you can save the action to run the \u2018Replace Text\u2019 tool on keywords, to replace word A with word B over the whole account or specific campaigns.<\/p>\n

Here are a few more ways that it can help:<\/p>\n