PLA (Product Listing Ads)

PLA ads, otherwise known as Shopping ads are a great way for retailers to connect with customers. 

PLA ads represent a strong opportunity to reach engaged customers due to their clear pricing and product imagery. Products sit in a carousel at the top of the search results page, meaning they’re often the first thing a customer sees when looking for a product.

Many retailers are investing in Shopping ads due to the strong efficiencies of the channel as a result of its engaging format. This often means it can be challenging to make your products stand out from the crowd. In April 2020, Google also announced they would be making Google Shopping free for advertisers. Read our blog post to understand what this could mean for your business.

Green Gingers’ team of experts execute your PLA campaigns in a way which guarantees success. Driven from over 25 years of experience managing Shopping for many high-street retailers across both Google and Bing. 

We understand the importance of a strong PLA campaign structure. We set-up your accounts based on your product portfolio and business goals. Enabling us to identify key opportunities and maximise the value of your investment. Connecting the most relevant customers with your brand. If the quality of your product feed is holding you back we can spend time with you identifying the areas for improvement. A strong feed is essential for success with PLAs. 

Our strategic approach means we apply budgets and bids to best reflect your product margins and stock levels. Creating an innovative approach with your audience at the forefront of every decision we make. That’s how we do Shopping differently. 

Get in touch today to see how we can help you master your Shopping strategy.


Services

Digital Strategy

To remain a front runner in your industry you need a clear digital strategy. We take the time to understand your business and develop clear, measurable recommendations to help achieve your goals.

PPC (Pay Per Click)

Our PPC team are experts in creating audience-focused strategies to drive your PPC campaigns forward. We build highly targeted PPC campaigns aligned to your business objectives.

SEO

SEO is an essential factor in your business’s digital marketing success. We use both technical and content-led tactics to aid your websites organic performance. Driving targeted customer traffic to achieve your business goals.

Facebook Ads

We create targeted campaigns that focus on driving more of the customers you want. We only recommend the social platforms that are right for your business. From brand awareness to lead generation, from conversion to re-targeting.

PLA (Product Listing Ads)

We understand the importance of a strong PLA campaign structure. We set-up your accounts based on your product portfolio and business goals. Enabling us to identify key opportunities and maximise the value of your investment.

Google Display Network

Display advertising is key for building brand awareness and engagement for your brand. Allowing you to stand out from the competition with creative ad formats and content on Google's display network.

Amazon Marketplace

Amazon’s marketplace allows businesses to reach new customers through the platform. Green Ginger’s job is to connect these new customers to your brand through the management of your Amazon marketplace, growing your traffic, leads and revenue.

Free Digital Healthcheck

A lot of agencies offer a free digital audit, this is not exactly digital done differently. Our free Green Ginger digital audit offers true value for your business.

Clients Testimonials

Our clients are a diverse mix of eCommerce and service-based businesses.
Our team have worked with everyone from well-known UK fashion and furniture retailers to small independent companies - we love the variety!

Made
Habitat
Which
Joules
Wren Kitchens
Homebase
Harrisons of Hull
Pitchy
Riverford Orgnanic Farmers
Rapture Surf Camps
Mark Hill

Kate Harrison
Harrisons of Hull Ltd

Green Ginger Digital have been an absolute pleasure to work with from start to finish. They have listened to our business goals and marketing objectives and really delivered in terms of service, content and results. We would highly recommend the team to other businesses looking to build a digital marketing campaign and will continue to work closely with them going forward.

Nathan Green
Pitchy

Pitchy were one of Green Ginger Digitals first clients and we were really impressed with how they took onboard what we wanted to achieve and put together an impressive plan of how they could help us get there. Results were impressive and the team were always professional and approachable.

Andy Orvis
Fountain

Green Ginger Digital came to us with a clear brief and set of requirements. Their communication and ability to make key decisions quickly and effectively made the design and build of their website an easy process. Clearly knowledgable in their field, I'd recommend them for any digital advertising type campaign and certainly hope to work with them in the future.

Nicola Mooney
Adult Planet

We needed serious help with our PPC campaigns as we were wasting a lot of money on ads. The team at Green Ginger restructured everything, advising and adjusting as necessary along the way to really focus the campaign. We were really pleased with the revenue growth we achieved in such a short amount of time, and although early days still, we are seeing promising results! Very happy and would highly recommend the team at Green Ginger Digital.