PLA ads, otherwise known as Shopping ads are a great way for retailers to connect with customers.
PLA ads represent a strong opportunity to reach engaged customers due to their clear pricing and product imagery. Products sit in a carousel at the top of the search results page, meaning they’re often the first thing a customer sees when looking for a product.
Many retailers are investing in Shopping ads due to the strong efficiencies of the channel as a result of its engaging format. This often means it can be challenging to make your products stand out from the crowd. In April 2020, Google also announced they would be making Google Shopping free for advertisers. Read our blog post to understand what this could mean for your business.
Green Gingers’ team of experts execute your PLA campaigns in a way which guarantees success. Driven from over 25 years of experience managing Shopping for many high-street retailers across both Google and Bing.
We understand the importance of a strong PLA campaign structure. We set-up your accounts based on your product portfolio and business goals. Enabling us to identify key opportunities and maximise the value of your investment. Connecting the most relevant customers with your brand. If the quality of your product feed is holding you back we can spend time with you identifying the areas for improvement. A strong feed is essential for success with PLAs.
Our strategic approach means we apply budgets and bids to best reflect your product margins and stock levels. Creating an innovative approach with your audience at the forefront of every decision we make. That’s how we do Shopping differently.
Get in touch today to see how we can help you master your Shopping strategy.