Paid Search
Great Paid Search performance isn’t luck. It’s logic, structure and experience.
Paid Search sits at the heart of every high-performing eCommerce and digital business. When it’s done right, it becomes the engine of growth, connecting intent, creativity, audience behaviour, market awareness, and returns. At Green Ginger Digital, we build Paid Search strategies that start with the audience, not the platform.
Every structure we design is informed by data and shaped around how your customers actually search and buy, taking into account changes in your market, peak trading seasons, and more. Thanks to our forecasting capabilities, we use data to show what we believe is achievable and how we plan to get you there.
With a proven record of driving profitable growth through PPC for ambitious brands, our approach combines precision, pace and genuine commercial understanding. Paid Search is where performance and planning meet, and we make sure every click works as hard as you do.
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COMPONENTS OF Paid Search:
Search & Shopping
We build and manage Search and Shopping campaigns across Google Ads and Bing Ads, structured around your audience, products and goals. Nothing is templated. Every campaign is designed to reflect how your customers search and how your business grows.
P-Max Max & Demand Gen
We use Google’s campaign types strategically, blending automation with senior oversight and over 20 years of experience. Campaigns are continuously refined using performance data and platform insight to improve efficiency, scale profitably and maximise return.
Display & Retargeting
We run Display and retargeting campaigns that support the full funnel, keeping your brand visible and relevant. Activity is carefully timed and segmented to re-engage high-intent audiences and turn consideration into measurable action.
Feed Management
Your product feed powers Shopping and P-Max, so we optimise every detail. From titles and pricing to attributes and custom labels, feeds are structured to improve visibility, strengthen relevance and drive higher-converting traffic.
Forecasting & Accountability
Every Paid Search strategy is built on forecasting from day one. Senior partners model performance, benchmark against projections and explain variances clearly, so results stay measurable, transparent and aligned to growth targets.
What makes
us different
Paid Search is one of the most powerful growth channels, but it takes structure and experience to get it right. Every account at Green Ginger Digital is led by our founders, Nick and Emily, who bring years of performance marketing expertise and a track record of delivering against ambitious KPIs.
Our approach combines commercial awareness with data-led precision, building Paid Search frameworks that are forecasted accurately, scale profitably and evolve with your business needs and market changes.
Our Process
Understanding the Business
Across every channel, we begin by understanding your commercial priorities, margins and growth targets. Paid Search activity is aligned to wider business objectives from day one, with founders directly shaping strategy.
Auditing
We review your Paid Search accounts, tracking and site data to identify where spend can work harder and where quick wins exist. Feed audits, conversion checks and attribution analysis are handled by our senior team for accuracy.
Strategic Planning
Every client receives a fully tailored Paid Search plan, built collaboratively between our performance specialists and founders. The result is a strategy grounded in your market, data, customer behaviour and goals.
Restructure & Optimise
We optimise product feeds to our own high standard, enriching titles, descriptions and attributes to improve visibility. Tracking is audited for accuracy, and campaigns are restructured around audience intent, search behaviour and commercial priorities.
Testing Roadmap
A six-month testing and growth roadmap is created and continuously refined. Weekly performance reviews ensure budgets are adjusted quickly and insights inform ongoing optimisation.
Collaboration & Communication
Communication works around you, whether that’s Asana, Teams, WhatsApp, calls or email. You deal directly with the people doing the work, with director-level involvement throughout.
Reporting & Dashboards
Custom dashboards and reporting templates are built around your needs, delivering insights that are meaningful across teams, from marketing through to finance.You’ll see performance in context, not just raw numbers.
Integrate CRM
We integrate your CRM with Paid Search to connect ad performance to pipeline and revenue, giving clearer attribution, better optimisation decisions and full visibility.
Top Benefits of Paid Search
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Sounds simple, but it’s not as common as you might think – believe us! Every campaign is structured around how your customers actually search and buy, not simply how ad platforms happen to work (although we also advise on that!). This approach helps us protect efficiency and scale performance purposefully, with your customer at the forefront.
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We aren’t afraid of numbers, and we don’t just promise growth: we model it with our GGD forecasting methodology. Our forecasting shows precisely where the money is and dictates how we’ll hit your KPIs, and we continuously measure ourselves against them.
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You’ll always work directly with experienced specialists and company founders who’ve led high-performing paid search accounts for the likes of Made.com, Tile.co.uk, MKM Building Supplies and countless more. Within GGD, there are no layers of account management, and most certainly no handovers from the A-team to the B-team when the account is won.
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We track, test and refine constantly across creative, copy, product feed and more. Every budget is pushed to perform, every recommendation and optimisation tied to measurable outcomes, and every click and pound accounted for.
VIEW OUR RECENT WORK:
Crafting a Paid Social strategy built to last for Naturewall
Digital Strategy, PPC (Pay Per Click), Facebook Ads, PLA (Product Listing Ads), Google Display Network
Driving Local Impact at Scale for MKM Building Supplies
Digital Strategy, PPC (Pay Per Click), Facebook Ads, PLA (Product Listing Ads), Google Display Network
Building Visibility and Momentum for Victory Leisure Homes
Digital Strategy, SEO
Get a Digital Performance Health Check
Performance stalling? Motivation dwindling? Let us show you the way with an assessment of current channel performance and what you can do about it.
RELATED SERVICES:
Paid Social
We blend audience insight, creative strategy and testing discipline to connect with the right customers and turn attention into measurable action across Facebook, Instagram, TikTok, Pinterest and LinkedIn.
Organic Search
SEO, aka Search Engine Optimisation, is an essential factor in your business’ digital marketing success. We use both technical and content-led tactics to aid your website’s organic performance.
Growth Forecasting
At Green Ginger Digital, we thrive on working with data and aren’t scared of setting out our intentions on day 1 of a client relationship. We provide our clients with growth forecasting to highlight where the opportunities lie, and build out strategy accordingly.