INSIGHTS
Our team regularly produces industry insights on key topics in digital performance, as well as tips and tricks we’ve learned along the way.
Grab a cuppa and get reading…
Becoming a Content Scientist: Why Helpful Content Needs More Than Keywords in 2026
Copywriting for AI Search in 2026: What Actually Matters Now
Get to know Louis Sellers, Junior Paid Media Executive
Understanding Buyer Search Journeys in 2026
How to Make Meta Ads Work Better in 2026
Understanding Meta’s new Click and Engage Attribution
Get to know… William Johnson, Paid Media Executive
Introducing… a new look Green Ginger Digital
Green Ginger Digital selected by Naturewall
National Apprenticeship Week 2026 – Meet Holly & Nina
The Day Discover Stopped Tolerating “Close Enough”
GEO: What Does It Mean For Your Digital Performance in 2026?
Get to know Nina Delvenne, Paid Media Executive
A Practical Look at Google’s December 2025 Core Update
£5,000 Raised for Causes in 2025 to Celebrate 5 years of GGD
Search in 2026 and Beyond – What In-house Marketers Need to Know
From Keywords to Topics: Why Topic Clusters Are the Future of SEO
How Smaller Sites Can Win Big in AI-Driven Search (Without Big Budgets!)
Why Offline Events Still Matter in a Digital-First World
Get to know Caitlin Eatwell, Technical SEO Executive
Two nods on the European Paid Media Awards shortlist for GGD
Meet Nathan Hunter, SEO Content Strategist
Google Ads: What does ‘Ads funded by’ mean for your business?
How Does SEO Content Generate Sales?
Instagram SEO: How Brands Can Optimise Instagram for Google Indexing
Why Refreshing Content Should Be a Priority in Your SEO Strategy
Phoebe Carrick promoted to Paid Media Strategist
Key Learnings from TikTok’s Masterclass: Summer, Creativity & Community
Pret A Manger selects Green Ginger Digital for Paid Marketing brief
Emily Falkingham named in Management Today’s Top 35 Women Under 35
Green Ginger Expands 4-Year Partnership with Face the Future
Positive & Negative Factors That Can Impact Search Rankings in 2025
No Longer the Newbies: Nina & Nathan Are Here to Stay
What Should I Spend on Paid Media? How We Help Clients Figure It Out
Google’s AI Max for Search: What do you need to know?
BrightonSEO April 2025: Our Key Takeaways
The Latest Meta Updates, Explained
US-based retailer, Madison’s Niche, selects Green Ginger Digital
How Google AI is Changing Search (and What You Can Do About It)
Green Ginger Digital is tackling the Big Hike for Cancer Research UK
5 Paid Marketing Metrics That Actually Matter
Women In Search – Our Perspectives to Mark IWD 2025
Emily Falkingham Reflects on Five Years of Green Ginger Digital
Celebrating National Apprenticeship Week with Apprentice, Sam
Green Ginger Digital Recognised in Prolific North’s Independent Agencies 2023
Digital Strategy 101
Why You Need to Be Making the Switch to GA4 Today
Green Ginger Digital earns Premier Partner status in the Google Partners Programme in the top 3% of UK agencies
Our Top 4 Tips For A Successful Online Presence In The Health And Beauty Sector In 2023
Boycotting Black Friday – What happens afterwards?
Google Helpful Content Update and Opinion
Traffic: Quality Over Quantity
What does Google’s new MUM update mean?
Google Ads Editor 2.0 Now Supports Performance Max
Businesses are clamouring to “know their audience”. But what does that mean and where do you start? – Emily Proctor
#TikTokMadeMeBuyIt
GA4: The Future of Analytics
Google Ads: Performance Max to take over Smart Shopping and Local campaigns
Northern Digital Awards
PPC: How to measure success
Green Ginger’s ‘Head of Delivery’ revealed as 30 under 30 winner
Use your lockdown data to your advantage
Local SEO: What is it and am I doing it right?
July’s Digital Down-low
June’s Digital Down-low
SEO and Core Web Vitals: The importance of customer experience
Introducing the launch of RetailRecovery
Facebook and Instagram announce the launch of Shops
UX: A beginners guide
2020 – what’s been happening so far?
Google Shopping Changes Announced
Facebook Ads: A beginners guide
Why is digital marketing important?
SEO: A beginners guide
Pay Per Click (PPC): A beginners guide
Site Migration: A Step-by-Step Guide
Top 10 lessons for launching a new business
Specialist Agencies or Full-service Agencies?
TikTok: The new social media app where Gen Z flock
Green Ginger’s 2020 Digital Marketing Predictions
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