We’re proud to share that Green Ginger Digital has been appointed by premium interiors brand Naturewall to lead its Paid Social strategy across Meta, Pinterest and TikTok, marking a new partnership between two ambitious Yorkshire businesses.
Founded in Yorkshire, Naturewall was the first company to bring Slatwall panels to the UK market and remains the only UK manufacturer today. As the business continues to scale, it has set ambitious financial goals for this year, supported by the launch of new premium ranges and collaborations, including its recent partnership with content creator and Interior Design Masters alumnus Jack Kinsey.
Our appointment followed a competitive process, with Naturewall seeking a partner who would challenge every stage of its marketing funnel, not just optimise what was already in place.
When we came on board, Naturewall’s Paid Social activity had become heavily discount-led; an approach that had started to create audience overlap and mixed messages across channels.
We’ve brought our audience-first thinking to the table, alongside our experience in converting samples to orders, something we previously demonstrated in our work with Tile.co.uk. The objective is to reposition the brand around its craftsmanship, quality and design credentials, not discounted products.
Vinny Glover, Performance & Growth Manager, and Meghann Howe, Ecommerce Manager, at Naturewall, said, “Working with Green Ginger Digital came at a critical moment for us, right as we were heading into Peak. Despite being early in the partnership, the transition and account restructure couldn’t have gone more smoothly and played an important role in supporting our strongest trading period to date. The clarity they’ve brought to our funnel, structure and messaging has given us real confidence in our ability to scale Paid Social in a controlled way. This feels like the start of a strong, long-term partnership.”
As Emily Falkingham, our Co-founder and Performance Marketing Director, explains: “Naturewall is a brilliant example of a business that’s grown through creativity, craftsmanship and quality, but now needs to emphasise this further through paid channels to remain competitive. Our role is to ensure those strengths come across in every Paid Social touchpoint, driving performance while elevating the brand beyond price-led competition. We’re excited to help them scale efficiently and sustainably as they enter their next phase of growth.”
Our focus is on delivering a distinctive, brand-led Paid Social strategy that puts storytelling and quality at the forefront, which means moving away from reactive discounting and building a structure that supports sustainable growth.
Results so far are encouraging, with Q4 2025 revenue increasing by 13% alongside improved efficiency across Paid Social. More importantly, the foundations are now in place to scale in a controlled, confident way.
For Nick Cranwell, our Co-founder and Performance Strategy Director, this partnership also marks a personal milestone: “When we launched Green Ginger six years ago, Naturewall was on our original dream wishlist of clients, so to now be working together feels like a full-circle moment. We’re both proud Yorkshire businesses with shared values and ambition, and we’re looking forward to being part of Naturewall’s ongoing growth journey, not just as their Paid Social agency, but as a long-term strategic partner.”
Naturewall joins a growing client roster that includes Pret A Manger, PACK’D, MKM Building Supplies and Face the Future.
We’re here to help ambitious brands drive performance and sustainable growth through senior-led, commercially focused strategy across Paid Search, Paid Social, SEO and Digital Strategy.
If you’re looking for a refreshed approach to your digital performance in 2026, get in touch.
