East Yorkshire housebuilder Beal Homes has appointed the Green Ginger Digital team to lead its Paid Social strategy, expanding a four-year partnership that already spans Paid Search and SEO.
Beal Homes is known for high-quality craftsmanship and a customer-focused approach. Over the past four years, we have worked to grow brand awareness across East Yorkshire and North Lincolnshire and showcase the ‘Beal Homes difference’. Driving leads from three core audiences (first-time buyers, growing families and empty nesters) and ensuring footfall to Beal’s Design Lounge, a service offered by no other housebuilder and allowing each homeowner to curate their new home.
Building on those results, we spotted a clear opportunity to extend the partnership into Paid Social. We took an audience-first approach to target relevant potential buyers across Beal’s developments, using Meta to find them and drive them to engage whilst building brand awareness. Alongside this, our local knowledge of the area was a key factor in Beal Homes selecting us as their partner of choice.
Ross Clarkson, Sales & Marketing Director at Beal Homes, said:
“I’m really pleased to be working with Green Ginger and expanding upon our existing relationship, where they manage our Paid Search and SEO to also take over our Paid Social activity. The two go hand in hand and after working with GGD for a number of years they have a great understanding of the housebuilding industry as well as what makes Beal Homes so different to the rest. In a very competitive marketplace, we need to make sure our activity is joined, targeted and we obtain a return on every pound of investment. We look forward to working with Green Ginger to help us achieve our business objectives over the next 12 months.”
The new Paid Social activity covers Facebook and Instagram and has been live since February 2026 as part of Beal Homes’ wider digital marketing strategy.
Emily Falkingham, Co-founder and Performance Marketing Director at Green Ginger Digital, said:
“We are thrilled that Beal Homes have trusted us yet again to enhance their digital marketing strategy. We see ourselves very much as an extension of the Beal Homes team and our values align when it comes to going above and beyond for our customers and putting quality at the heart of what we do. Their ambition and innovation reflected in their design lounge service is also something we admire, overall making this a brilliant partnership.”
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