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INSIGHTS

Our team regularly produces industry insights on key topics in digital performance, as well as tips and tricks we’ve learned along the way.

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Search in 2026 and Beyond – What In-house Marketers Need to Know

The latest updates in Search in 2025-2026 and Beyond | Paid Search, Paid Social and SEO Advice from Green Ginger Digital

Google Ads: What does ‘Ads funded by’ mean for your business?

Ads funded by - Google Ads Changes - Summer 2025: What it means for you and your business now Google Ads is giving ad funding transparency

What Should I Spend on Paid Media? How We Help Clients Figure It Out

Paid Media Spend - What should we be spending for our Paid Marketing strategy? | Green Ginger Digital - Hull Performance Marketing Manager

5 Paid Marketing Metrics That Actually Matter

The 5 Paid Marketing Metrics for Google Shopping, Search and Paid Social that actually matter | Green Ginger Digital

Digital Strategy 101

What is a Digital Strategy

Our Top 4 Tips For A Successful Online Presence In The Health And Beauty Sector In 2023

Boycotting Black Friday – What happens afterwards?

What does Google’s new MUM update mean?

Google Ads Editor 2.0 Now Supports Performance Max

Businesses are clamouring to “know their audience”. But what does that mean and where do you start? – Emily Proctor

Google Ads: Performance Max to take over Smart Shopping and Local campaigns

PPC: How to measure success
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