We are so confident of growing your business online, we offer our clients a FREE trial period.

At Green Ginger, we believe in true value, therefore we focus on high-quality leads. Our client was able to successfully convert 80% of these due to our highly focused strategy.

Our client had been investing in SEO historically, and whilst ranking well in some areas, the website was clearly not being seen by the right customers or at the right stage of the customer purchase journey. They were looking to scale their business and asked Green Ginger Digital to help.

As we launched the initial phase of activity, our strategy focused on both digital marketing tactics but also conversion rate optimisation on-site.

Firstly we invested time to understand the customer purchase journey, we looked at various sources to develop an in-depth keyword bank which targeted customers throughout the purchase funnel. We also developed a sequential targeting approach to help drive customers through the purchase funnel, meaning we developed bespoke creatives for users at different levels of engagement to increase both the volume and quality of leads.

Secondly, we implemented tools and completed on-page audits to ensure the customer journey was as simple and effective as possible when landing on our client’s site. We completely changed the structure and content of the landing pages where we were driving potential customers which helped us maximise lead-generation.

Our non-brand PPC revenue increased almost 10-fold for the same period Y0Y. Not only did we increase revenue by over 950%, but we also managed to double the efficiency with cost-of-sale reducing by 51%.

We increased Google Shopping revenue by over 400% YOY – all whilst maintaining efficiency at a consistent level.

Our client, a high-street fashion retailer wanted to drive efficient and sustainable growth through PPC.

They had a loyal customer base and were looking to reach new customers and use Paid Media to focus on new customer acquisition which, historically had always been a challenge for them. They had employed the services of a big media agency but they hadn’t delivered in terms of performance or customer service.

We wanted to focus on incremental growth and new customer acquisition, therefore we analysed the impact of turning off brand bidding. SEO picked up the majority of branded sales when PPC was turned off and therefore we focused our time and efforts into scaling non-brand PPC and Shopping.

After auditing our client accounts and reviewing historical performance we set to work by segmenting our customer base and developing strategies closely aligned to each segment.

After restructuring the Shopping account, from scratch to improve reach and efficiency by focusing on key categories and customer segments. We also reviewed the feed, optimising this to bring it up to best practice standards. Finally, we also reviewed, shortlisted and onboarded a new Shopping CSS partner to improve efficiencies further.

From a PPC perspective, we focused on key categories based on seasonal demand, historical performance and our key customer segments. Developing a highly focused test and learn approach to understand the areas of opportunities. We tested everything from bidding strategies and match-types through to creative messaging and landing pages.

We monitored performance across PPC but also the impact on other channels and the marketing mix to understand the right strategy to drive sustainable growth for our client.