Job Title: Paid Media Strategist
Location: Beverley, East Yorkshire
Employment Type: Full Time, Permanent
Salary: £32K – £28K, Dependent on Experience
About Us
Green Ginger Digital is a thriving Performance Marketing agency located in the heart of Beverley, East Yorkshire. We specialise in helping ambitious businesses grow by connecting them with the right customers, time and again.
As a small but dynamic team, we deliver big results for our clients, offering services such as PPC, SEO, and strategic consultancy. We take pride in fostering a kind, collaborative and passionate work environment where every team member can thrive and contribute to our shared success.
We are looking for a talented Paid Media Strategist to join our growing team and drive impactful strategies across our client base.
Key Responsibilities
Campaign Management
- Plan, execute, and optimise Paid Search and Paid Social campaigns across platforms such as Google Ads, Bing Ads and Meta.
- Perform keyword research, aligning clearly to client products, services and business priorities.
- Develop audience targeting, demonstrating a clear understanding of target customers and their behaviours.
- Demonstrate clear understanding of feed optimisation and enrichment, and how to optimise Google Shopping activity.
- Implement scheduling to ensure that ads are highly visible at key client trading points.
- Create and test ad copy, showcasing unique selling points and mirroring client tone of voice
- Manage client budgets, ensuring effective allocation and ROI / CPA optimisation.
- Proactively contribute to plans (monthly, quarterly, yearly) to drive forward strategies and client goals.
Performance Analysis
- Monitor performance metrics and analyse data to provide actionable insights for clients and senior team members.
- Generate regular performance reports for clients, highlighting results and recommendations.
- Proactively escalate performance challenges with a solution-based approach.
- Visualise data in a clear and concise manner, considering the audience.
Client Management
- Participate in client meetings, providing updates and insights on campaign performance in a confident, clear and engaging way.
- Work to build a relationship with the client, sharing updates both verbal and written, with confidence.
- Contribute to client performance meetings with confidence, helping to prepare presentations and data.
Innovation and Learning
- Stay updated on industry trends and best practices, attending webinars and relevant events
- Suggest new strategies and platforms to enhance client outcomes, sharing learnings with the wider team
- Work with third parties such as Google and Meta to understand new initiatives and test on clients where appropriate.
Job Requirements
- Experience: 2–3 years in Paid Search, ideally in an agency environment.
- Data-Driven Mindset: Strong analytical skills and attention to detail.
- Communication: Ability to explain campaign performance and strategies clearly to clients.
- Organisational Skills: Strong attention to detail and ability to manage multiple clients simultaneously.
Benefits
- A dynamic and varied role — no two days will be the same.
- Competitive salary based on experience with clear progression routes.
- 31 days of holiday, including bank holidays
- Plus 1 day off for your birthday and an extra holiday when you have worked 2 years
- Support and funding to gain industry-recognised qualifications.
- A challenging but rewarding team environment with a focus on collaboration and growth.
