Use your lockdown data to your advantage

The last 5-months have been a rollercoaster for retailers, with businesses having to adapt quickly to changing buying habits. Retailers selling fitness equipment, health and wellbeing products or sweet treats have seen massive spikes in their performance, but now lockdown has eased how do they maintain momentum and harvest the data they’ve gained?

We’ve put together 5 quick tips on how to use the data you’ve gained during lockdown to your advantage.

5 quick tips

  1. Build audience lists from your recent visitors, which can be used to re-engage users for future promotions as demand begins to drops
  2. If you have been fortunate enough to see increased sales throughout the last few months, use email marketing to help engage and retain recent customers. This will allow your marketing budgets to work harder on acquiring new customers as demand declines
  3. Use recent performance insights to improve sustainable, organic growth. Increased demand and traffic will give you more data to utilise for your SEO strategy
  4. As demand declines, make better use of the traffic your site has received. Implement tools such as Hotjar to improve user-experience which will, in turn, improve conversion rates. Utilise relevant cross-sell and up-sell opportunities to improve efficiencies.
  5. Understand your seasonality. Demand has been unpredictable over recent months but it is becoming much more aligned to typical seasonal trends. Tools such as Google Trends provide quick and free access to trend data about any market or search term. Use this to plan promotional activity, category focus and investment decisions.

The most important resource you have is the data that is generated every hour of every day by your site. It is your most powerful tool when learning about your customer and how they are interacting with your product or service.

At Green Ginger, we use your data to give you tangible recommendations which will help you plan your next step, want to learn more? Get in touch.

Clients Testimonials

Our clients are a diverse mix of eCommerce and service-based businesses.
Our team have worked with everyone from well-known UK fashion and furniture retailers to small independent companies - we love the variety!

Wren Kitchens
Harrisons of Hull
Riverford Orgnanic Farmers
Rapture Surf Camps
Mark Hill

Kate Harrison
Harrisons of Hull Ltd

Green Ginger Digital have been an absolute pleasure to work with from start to finish. They have listened to our business goals and marketing objectives and really delivered in terms of service, content and results. We would highly recommend the team to other businesses looking to build a digital marketing campaign and will continue to work closely with them going forward.

Nathan Green

Pitchy were one of Green Ginger Digitals first clients and we were really impressed with how they took onboard what we wanted to achieve and put together an impressive plan of how they could help us get there. Results were impressive and the team were always professional and approachable.

Andy Orvis

Green Ginger Digital came to us with a clear brief and set of requirements. Their communication and ability to make key decisions quickly and effectively made the design and build of their website an easy process. Clearly knowledgable in their field, I'd recommend them for any digital advertising type campaign and certainly hope to work with them in the future.

Nicola Mooney
Adult Planet

We needed serious help with our PPC campaigns as we were wasting a lot of money on ads. The team at Green Ginger restructured everything, advising and adjusting as necessary along the way to really focus the campaign. We were really pleased with the revenue growth we achieved in such a short amount of time, and although early days still, we are seeing promising results! Very happy and would highly recommend the team at Green Ginger Digital.