There has been an influx of exciting client wins over the last quarter or so (more on this soon!), and we wanted to share news of an international opportunity we’ve just secured with US-based fashion retailer Madison’s Niche.
Madison’s Niche is a US boutique brand that offers a curated selection of women’s clothing, accessories, home décor, gifts, and baby products. Some of the brands they carry include Free People, French Connection, and Lilla P.
As part of a referral from our long-term Klaviyo partner, Get Better, Madison’s Niche came to us looking to elevate their performance marketing campaigns. They had ambitious targets in mind, namely a 20% YOY growth for their online business, achieved at a 4:1 ROAS.
We love to work with businesses as ambitious as we are, and the team at Madison’s Niche is no exception.
Their challenges so far have been three-fold, with a fundamental need for more sophisticated support across Paid Search and Paid Social beyond what their incumbent agency could offer, as well as the site having a high volume of SKUs, with key products being given the opportunity to perform to potential, and finally, a basic structure relying too heavily on Performance Max, with lots of products bulked together.
Emily Falkingham, co-founder and Performance Marketing Director, spoke of this recent client win, stating:
“We’re looking forward to supporting Jen and the team at Madison’s Niche as they look to scale their web sales and maximise performance marketing returns.
“At GGD, we’re known for our growth-focused campaigns, and what we’ve been able to forecast for Madison’s Niche has got everyone excited, so it’s been great to get to work on making those numbers a reality. We get to not only showcase the agility and experience of an independent UK-based agency working with a US client, but also support the awareness of a range of admirable fashion and lifestyle brands across the pond.”
Jennifer Roman, Director of Marketing & E-commerce at Madison’s Niche, added:
“The forecast and strategy put together by the Green Ginger Digital team meant choosing them was a no-brainer. We’re delighted to be working with a performance marketing agency that can truly help us to elevate our campaigns on paid search and paid social and inject some passion and energy into our approaches as we strive for this next period of growth.”
Work on this account has commenced as of April 2025, and we’ll share more about this work in a case study in due course, so do keep your eyes peeled on our work page for this and a range of other examples of our recent work. We’d like to say a huge thanks to Jen and the team at Madison’s Niche, and to our partners at Get Better for their endorsement and referral.
If you’re an eCommerce brand looking for a performance marketing partner and want to learn more about what we can do here at Green Ginger Digital, contact us for an informal conversation.
