Top 10 lessons for launching a new business

Three months after officially launching Green Ginger, our founder Nick has put together the 10 most important lessons he has learnt so far.

 It is hard work. Celebrate the successes (no matter how small) and understand you are on a journey. The destination will be worth it; however, you eventually get there.

✔ You will be pulled outside of your comfort zone. Embrace it.

✔ Lay the right foundations. Let’s be honest, nobody set-up their own business to set-up a bank account, find the right office space or buy the right insurance but they’re important. Set the right operational foundations and build.

✔ Starting your own business can be a lonely place. Make use of local networking groups to meet people, learn about other businesses and share ideas.

✔ On the subject of networking, find what works for you. There are many different styles of groups, from breakfast meetings to round tables. From industry specific events to after-hour curry nights. Try as many as you can and find what works for you.

✔ Use LinkedIn as much as possible. Ask questions. Get advice. Share ideas – somebody will be more than happy to help. Shout about your brand online and create an identity that people can buy into.

✔ Keep going. Read books, listen to podcasts, watch videos online. Support is everywhere. Use peers, friends, family for advice and guidance.

✔ Take time to switch off. It’s easy to feel guilty when you are not doing work – either on an evening or weekend – and to slip into 12-hour working days. DON’T. Make sure you take time to switch-off and recharge.

✔ Collaborate. 10 years working for a single company has probably made me a bit blinkered. I’ve found it incredibly exciting to work and collaborate with so many fantastic people – you can’t be an expert at everything so find someone who is and work with them on areas you are not so strong.

✔ Dig deep. There will be tough moments and disappointments but learn from them, not every proposal will lead to something.

Most of all – ENJOY IT. After 10 years working for someone else, I wanted a fresh challenge. After only a few short months I’ve met 100s of great people – some of whom I’m proud to call a client, learnt new skills and most of all been pushed. I’d love to hear about your start-up journeys, and if you’ve found similar challenges.

A big thank-you to those who have helped us on our journey so far.
Want to learn more about Green Ginger – get in touch today!

Clients Testimonials

Our clients are a diverse mix of eCommerce and service-based businesses.
Our team have worked with everyone from well-known UK fashion and furniture retailers to small independent companies - we love the variety!

Wren Kitchens
Harrisons of Hull
Riverford Orgnanic Farmers
Rapture Surf Camps
Mark Hill

Kate Harrison
Harrisons of Hull Ltd

Green Ginger Digital have been an absolute pleasure to work with from start to finish. They have listened to our business goals and marketing objectives and really delivered in terms of service, content and results. We would highly recommend the team to other businesses looking to build a digital marketing campaign and will continue to work closely with them going forward.

Nathan Green

Pitchy were one of Green Ginger Digitals first clients and we were really impressed with how they took onboard what we wanted to achieve and put together an impressive plan of how they could help us get there. Results were impressive and the team were always professional and approachable.

Andy Orvis

Green Ginger Digital came to us with a clear brief and set of requirements. Their communication and ability to make key decisions quickly and effectively made the design and build of their website an easy process. Clearly knowledgable in their field, I'd recommend them for any digital advertising type campaign and certainly hope to work with them in the future.

Nicola Mooney
Adult Planet

We needed serious help with our PPC campaigns as we were wasting a lot of money on ads. The team at Green Ginger restructured everything, advising and adjusting as necessary along the way to really focus the campaign. We were really pleased with the revenue growth we achieved in such a short amount of time, and although early days still, we are seeing promising results! Very happy and would highly recommend the team at Green Ginger Digital.