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Key Learnings from TikTok’s Masterclass: Summer, Creativity & Community

The office fans are cranked up and the weather warnings are in place: it's officially summer here in the UK. And while many of us turn our minds to planning that getaway or doing up the garden, digital marketers across the country are gearing up for a busy period, particular...

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TikTok: The new social media app where Gen Z flock

TikTok launched in international markets in September 2017. But it was not until 2019 that it saw its huge growth. From the beginning of 2020 interest from brands and digital marketers alike has peaked and continued to grow.  So what is it? Who is using it and how ...

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