The blog is where our creative thinkers and data analysts get together to share info, insight and inspiration. Grab a cuppa, get comfy and join the conversation.
For many in-house marketers with a broad remit, the reality is that Search is changing faster than most teams can keep up with. And when Google moves, or platforms like ChatGPT step up to the next level, the ripple effect on marketing is enormous. The danger is that you d...
Read MoreWe're excited to share that our work with long-time client, MKM Building Supplies, has been shortlisted in two categories at the European Paid Media Awards! Our work has had nods in the Local Campaign of the Year and Retail Campaign of the Year categories. It's a privileg...
Read MoreGoogle has introduced a new feature in its ad transparency policy called ‘Ads funded by’. At first glance, it looks like a minor adjustment, but for brands running paid media, it changes how you are represented to your customers and the level of trust they place in what ...
Read MorePaid search is one of the most powerful tools in the digital marketing toolkit, but only if you know how to manage it and measure its performance properly. With so much data at your fingertips, it’s easy to get bogged down by numbers that look positive on paper but don’t...
Read MoreChances are if you have any form of online business, you’ll have heard the term banded around. PPC is known in the marketing industry by many names and abbreviations. From PPC to Pay-Per-Click, Paid Search to Google Ads (or Google AdWords pre-2018). ...
Read MoreTikTok launched in international markets in September 2017. But it was not until 2019 that it saw its huge growth. From the beginning of 2020 interest from brands and digital marketers alike has peaked and continued to grow. So what is it? Who is using it and how ...
Read MoreWe’re a month into 2020. The New Year’s resolutions have gone out of the window, and at Green Ginger Digital we're busy thinking about the year ahead and how digital marketing will evolve. What will happen with digital marketing budgets? Will Organic Search ...
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