The blog is where our creative thinkers and data analysts get together to share info, insight and inspiration. Grab a cuppa, get comfy and join the conversation.
The office fans are cranked up and the weather warnings are in place: it's officially summer here in the UK. And while many of us turn our minds to planning that getaway or doing up the garden, digital marketers across the country are gearing up for a busy period, particular...
Read MoreOne of the most common questions we get is, "How much should I invest in paid media?" The honest answer is… well, it depends. There’s no universal number that works for every business. Your budget should always be based on what you’re trying to achieve, where your a...
Read MorePaid search is one of the most powerful tools in the digital marketing toolkit, but only if you know how to manage it and measure its performance properly. With so much data at your fingertips, it’s easy to get bogged down by numbers that look positive on paper but don’t...
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