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Digital Strategy 101

What is a Digital Strategy?  In a nutshell, a digital strategy is a ‘plan’, it’s something that outlines how you’re going to get from A to B. While this sounds rather straightforward, creating and implementing a digital business strategy is something that require...

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SEO: A beginners guide

If you've had exposure to online marketing you've probably wondered; What is SEO? How does SEO work? Is SEO the same as Organic Search? Some digital marketing agencies may convince you it's a dark and complex art form. Leaving you unsure about the benefits or w...

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Top 10 lessons for launching a new business

Three months after officially launching Green Ginger, our founder Nick has put together the 10 most important lessons he has learnt so far. ✔ It is hard work. Celebrate the successes (no matter how small) and understand you are on a journey. The destination will ...

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TikTok: The new social media app where Gen Z flock

TikTok launched in international markets in September 2017. But it was not until 2019 that it saw its huge growth. From the beginning of 2020 interest from brands and digital marketers alike has peaked and continued to grow.  So what is it? Who is using it and how ...

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Green Ginger’s 2020 Digital Marketing Predictions

We’re a month into 2020. The New Year’s resolutions have gone out of the window, and at Green Ginger Digital we're busy thinking about the year ahead and how digital marketing will evolve. What will happen with digital marketing budgets? Will Organic Search ...

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