We’re thrilled to share that Green Ginger Digital has been appointed as Pret A Manger’s always-on paid media partner, following a competitive multi-agency pitch.
The new partnership will see our team lead Pret’s full paid media strategy across the UK and Europe, driving growth for Club Pret subscriptions, supporting Pret Delivers, boosting local shop marketing, and helping power Pret’s expansion into new regions.
You mean THAT Pret A Manger?
Yes, the one on your high street!
Founded in London in 1986, Pret A Manger has grown into one of the UK’s most recognisable food and coffee brands, with over 550 shops in nine countries. Known for its fresh food, organic coffee, and commitment to ethical sourcing, Pret is a staple in city centres, commuter hubs, and high streets around the world.
As the brand seeks to deepen local engagement and reach new customers, Pret was looking for a partner who could do more than just run ads. They needed an agency with the strategic firepower, senior experience and agility to deliver regionally focused, scalable campaigns with clear commercial outcomes.
Enter, Green Ginger Digital.
Scope of the Partnership
Winning this brief meant showing exactly how we’d turn Pret’s ambitions into real, measurable results. Any GGD client will know that forecasting is our secret sauce (ok, not so secret now), and we were able to use our forecasts to demonstrate how our approaches would impact the bottom line.
Our always-on strategy combines:
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Full-funnel activation: Blending broad brand awareness with local footfall, Pret Delivers orders and Club Pret subscriptions
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Tailored audience strategies: Shaped by region, customer type and buying behaviour, from commuters to freelancers, students and office workers
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Real-time optimisation: Led by our senior paid marketeers, including co-founder Emily, to adapt quickly to market shifts and local nuances.
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An integrated mix of Paid Channels: Designed to work together across the UK and European markets, we’re combining Paid Search, Paid Social, Programmatic and Digital Out-Of-Home (DOOH)
The work covers everything from driving new Club Pret sign-ups to increasing Pret Delivers orders, boosting footfall to local shops, and supporting Pret’s European expansion plans. Campaigns are already live, with further roll-outs planned in the months ahead.
Emily explains:
“The Pret team’s ambition was clear from the start. They were thinking beyond ‘just ads’ and focused on real, local outcomes. We designed our strategy to combine senior insight, smarter targeting and continuous optimisation. It’s exactly the kind of challenge we thrive on, and we’re proud to be Pret A Manger’s chosen partner for this next chapter.”
Emily Falkingham, Co-founder & Performance Marketing Director
Pret A Manger’s decision to move to an agency-led model reflects a growing trend: brands want experienced, agile partners who can combine strategic oversight with hands-on activation, adapting quickly to local market challenges while staying laser-focused on commercial results.
Nick adds:
“Brands are demanding more from their agencies, and rightly so. Pret’s brief goes way beyond channel execution — it’s about oversight, expertise, accountability and a deep understanding of the customer. That’s exactly what we offer at Green Ginger Digital, and we’re excited to help Pret unlock growth in the months ahead.”
— Nick Cranwell, Co-founder & Performance Strategy Director
Another milestone for GGD
The Pret A Manger win is the latest example of what happens when brands want more than just another agency, and it comes hot on the heels of some other milestones for us as an agency.
Earlier this summer, Emily Falkingham was named one of Management Today’s 35 Women Under 35, recognising her leadership and impact in the industry. As an agency, we were also chosen by Face the Future to take on their Paid Social strategy, expanding our remit after four successful years driving results on Paid Search.
We’re also continuing to grow our team, bringing in brilliant new talent and celebrating well-deserved promotions across the business.
Stay tuned for updates, including an exciting brand elevation and website makeover, as well as new charity initiatives to celebrate our 5th anniversary as an agency – and more! 🚀
