The blog is where our creative thinkers and data analysts get together to share info, insight and inspiration. Grab a cuppa, get comfy and join the conversation.
In 2004 a group of students at Harvard University created a social media platform. Aiming to connect students in an online community. Skip forward 16 years, Facebook is now one of the most influential social networks in the world. The five students who founded ...
Read MoreThe relationship between a website and digital marketing is simple. You need both to be successful online. Having a website, no matter how good, does not cut it in today’s digital world. A great website alone does not make a digital business. Whilst a website...
Read MoreIf you've had exposure to online marketing you've probably wondered; What is SEO? How does SEO work? Is SEO the same as Organic Search? Some digital marketing agencies may convince you it's a dark and complex art form. Leaving you unsure about the benefits or w...
Read MoreChances are if you have any form of online business, you’ll have heard the term banded around. PPC is known in the marketing industry by many names and abbreviations. From PPC to Pay-Per-Click, Paid Search to Google Ads (or Google AdWords pre-2018). ...
Read MoreA site migration can range from updating the structure of your site to launching on a new platform. From a complete redesign to an upgrade to enhance the security of your site. Essentially, it’s any large scale changes which may impact search engine visibility. A well-ma...
Read MoreThree months after officially launching Green Ginger, our founder Nick has put together the 10 most important lessons he has learnt so far. ✔ It is hard work. Celebrate the successes (no matter how small) and understand you are on a journey. The destination will ...
Read MoreChances are if you’ve worked in digital marketing for a period, it’s likely that you’ve come across both full-service and specialist agencies. Depending on the situation and often their personal experience, many marketers have a preference. Whilst there are many opin...
Read MoreTikTok launched in international markets in September 2017. But it was not until 2019 that it saw its huge growth. From the beginning of 2020 interest from brands and digital marketers alike has peaked and continued to grow. So what is it? Who is using it and how ...
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