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UX: A beginners guide

  We’ve all been there - browsing the internet only to end up on the most frustrating of websites. Nothing seems to be in its logical place. You end up leaving the site irritated and annoyed, vowing to never return to that particular website ever again. That’s...

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Launching a new business during a global pandemic

The ups, the downs and the (virtual) coffee At the beginning of February 2020, after ten years of working in digital marketing, I started my own business. After the fear subsided following the jump, the first few weeks were exciting. I was ready for a fresh challeng...

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2020 – what’s been happening so far?

We talk through the biggest digital marketing updates from January to April 2020. The start of 2020 has been a rollercoaster ride. Domestic politics and Brexit squashed consumer confidence at the start of the year. Fast-forward two months and a worldwide...

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Google Shopping Changes Announced

What does this mean for you? Today (21st April 2020) Google announced that they are rolling out free Google Shopping (Google PLAs) across the US with a global launch to follow shortly. This means that any business will be able to showcase their products in t...

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Facebook Ads: A beginners guide

In 2004 a group of students at Harvard University created a social media platform. Aiming to connect students in an online community. Skip forward 16 years, Facebook is now one of the most influential social networks in the world. The five students who founded ...

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Why is digital marketing important?

The relationship between a website and digital marketing is simple. You need both to be successful online. Having a website, no matter how good, does not cut it in today’s digital world. A great website alone does not make a digital business. Whilst a website...

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SEO: A beginners guide

If you've had exposure to online marketing you've probably wondered; What is SEO? How does SEO work? Is SEO the same as Organic Search? Some digital marketing agencies may convince you it's a dark and complex art form. Leaving you unsure about the benefits or w...

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Pay Per Click (PPC): A beginners guide

Chances are if you have any form of online business, you’ll have heard the term banded around. PPC is known in the marketing industry by many names and abbreviations. From PPC to Pay-Per-Click, Paid Search to Google Ads (or Google AdWords pre-2018). ...

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