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GA4: The Future of Analytics

In 2020 Google announced that the much-loved Universal Analytics will be replaced by the much-criticised GA4. After the announcement, the digital community collectively shuddered. Universal Analytics properties will stop processing new hits on July 1, 2023, with Universal...

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Six Months at Green Ginger – El’es Ferguson

It’s now been six full months at Green Ginger Digital - I can’t believe how fast it’s gone! But also, just how much I’ve grown along the way. Learning the ins-and-outs of digital marketing has been difficult, but massively rewarding. I’m over a quarter of the wa...

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My First Two Weeks at Green Ginger Digital – Oliver Olgard

My first week has gone by in a flash. It feels like yesterday that I was applying for this apprenticeship, never mind working here. This is due to how much I’ve enjoyed myself here, from the company of the others to the work I’ve been given so far. I have a feeling th...

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Google Ads: Performance Max to take over Smart Shopping and Local campaigns

Starting the year with a bang, Google announced on Thursday (27th January 2021) that they will be automatically transitioning Smart Shopping campaigns to Performance Max from July 2022. Local campaigns will not go untouched, as they suffer the same fate. So, what does tha...

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Northern Digital Awards

We are delighted to announce that we have been shortlisted for two awards at this year's Northern Digital Awards. Our work alongside Opera Beds has been recognised for 'Best PPC Campaign', after only six months of working together. By creating a bespoke customer-first app...

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PPC: How to measure success

Your Google Ads account is set-up, your campaigns have been created and your PPC ads are live. So now what? It won’t be long until you start to see your numbers grow. At this point, you need to know what the numbers mean so you can get the best from your PPC ...

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My First Week – El’es Ferguson

My first week at Green Ginger Digital  I have really enjoyed my first week learning all things digital marketing at Green Ginger Digital.   After finishing my art foundation diploma this year, I had three creative university offers, but none of them felt right for me....

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Green Ginger’s ‘Head of Delivery’ revealed as 30 under 30 winner

Launching a digital marketing agency amid a global pandemic was always going to be a challenge. But a challenge that Emily, co-founder of Green Ginger Digital, didn't shy away from. Her determination and drive have meant the business has gone from strength-to-...

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