The blog is where our creative thinkers and data analysts get together to share info, insight and inspiration. Grab a cuppa, get comfy and join the conversation.
In 2020 Google announced that the much-loved Universal Analytics will be replaced by the much-criticised GA4. After the announcement, the digital community collectively shuddered. Universal Analytics properties will stop processing new hits on July 1, 2023, with Universal...
Read MoreIt’s now been six full months at Green Ginger Digital - I can’t believe how fast it’s gone! But also, just how much I’ve grown along the way. Learning the ins-and-outs of digital marketing has been difficult, but massively rewarding. I’m over a quarter of the wa...
Read MoreMy first week has gone by in a flash. It feels like yesterday that I was applying for this apprenticeship, never mind working here. This is due to how much I’ve enjoyed myself here, from the company of the others to the work I’ve been given so far. I have a feeling th...
Read MoreStarting the year with a bang, Google announced on Thursday (27th January 2021) that they will be automatically transitioning Smart Shopping campaigns to Performance Max from July 2022. Local campaigns will not go untouched, as they suffer the same fate. So, what does tha...
Read MoreWe are delighted to announce that we have been shortlisted for two awards at this year's Northern Digital Awards. Our work alongside Opera Beds has been recognised for 'Best PPC Campaign', after only six months of working together. By creating a bespoke customer-first app...
Read MoreYour Google Ads account is set-up, your campaigns have been created and your PPC ads are live. So now what? It won’t be long until you start to see your numbers grow. At this point, you need to know what the numbers mean so you can get the best from your PPC ...
Read MoreMy first week at Green Ginger Digital I have really enjoyed my first week learning all things digital marketing at Green Ginger Digital. After finishing my art foundation diploma this year, I had three creative university offers, but none of them felt right for me....
Read MoreLaunching a digital marketing agency amid a global pandemic was always going to be a challenge. But a challenge that Emily, co-founder of Green Ginger Digital, didn't shy away from. Her determination and drive have meant the business has gone from strength-to-...
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