The blog is where our creative thinkers and data analysts get together to share info, insight and inspiration. Grab a cuppa, get comfy and join the conversation.
We’ll admit it. As a performance marketing agency, amongst the chaos and excitement of Black Friday, we’re guilty of shopping around ourselves to grab a bargain. However, this year we’ve been asking ourselves…how much waste is generated from Black Friday deals? Th...
Read MoreIntroduction It has recently been announced that Google are releasing a new update called ‘Helpful Content’ this is potentially one of the largest changes to the Google landscape of the past few years. The following 1-pager outlines the key points of the Google Helpfu...
Read MoreWhat do we mean by quality traffic? It’s a bit of a buzz at the moment, everyone wants it but what actually is quality traffic? When we talk about quality traffic what we mean is highly engaged ‘traffic’ ie. People, customers, and humans with the intent to take a...
Read MoreAnother google tool update, you say? (we know, but we’re here to give you the 411 on what you need to know) so, what is MUM? MUM is an abbreviation for ‘’Multitask Unified Model’’, this is a new Google search technology which was first introduced back in May 2021 a...
Read MoreLast month Google released a new update to the Google Ads Editor, Google Ads Editor version 2.0, skipping out on version 1.9. Some cool new features have been added within this update, but, most importantly, Google Ads Editor now supports Performance Max campaigns. Other ...
Read MoreIn April, the team at Green Ginger joined a host of local businesses at 43 Clicks North’s Power Hour, hosted on Hull’s Humber Street. The free event aims to give a platform for Hull’s marketing talent allowing them to share ideas and knowledge with anyone who can spare...
Read MoreIt has now been 3 months since I started here at Green Ginger Digital, and it feels like just yesterday I walked through the office doors for the first time! I guess it’s true when they say time flies when you’re having fun! Since I’ve started, I’ve learnt a lot a...
Read MoreNothing’s quite taken over like TikTok. I don’t know about you, but I can spend hours aimlessly scrolling through my FYP and it can feel like 5 minutes. TikTok is all about communities. Users come to the app to follow their favourite creators and see what's new ...
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