The blog is where our creative thinkers and data analysts get together to share info, insight and inspiration. Grab a cuppa, get comfy and join the conversation.
The GA4 migration deadline is around the corner, and if you’re currently using Google Universal Analytics (UA) to measure traffic, engagement or revenue across your website(s), then we’d strongly suggest that you start looking to make the switch to Google Analytics 4 (GA...
Read MoreWe're so pleased to announce that our Performance Marketing Manager, Sam Moor, has won herself a place on Hull & Humber’s Top 30 Under 30 Programme. For those who aren’t familiar with this programme, every year 30 inspiring individuals showcasing entrepreneurial a...
Read MoreThis week, Green Ginger Digital were delighted to be informed of our Premier Partner status in the Google Partners Programme. In just three years, Green Ginger have been recognised by Google in the top 3% of agencies in the UK. From a standing start in 2020 and a client p...
Read MoreHere at Green Ginger Digital, we’re always looking out for upcoming trends to help us get the New Year off with a bang. So, when IMRG delivered their Weekly Data Show webinar last week focusing on the Health and Beauty sector, with clients like Decree, Face the Future and ...
Read MoreWe’ll admit it. As a performance marketing agency, amongst the chaos and excitement of Black Friday, we’re guilty of shopping around ourselves to grab a bargain. However, this year we’ve been asking ourselves…how much waste is generated from Black Friday deals? Th...
Read MoreIntroduction It has recently been announced that Google are releasing a new update called ‘Helpful Content’ this is potentially one of the largest changes to the Google landscape of the past few years. The following 1-pager outlines the key points of the Google Helpfu...
Read MoreWhat do we mean by quality traffic? It’s a bit of a buzz at the moment, everyone wants it but what actually is quality traffic? When we talk about quality traffic what we mean is highly engaged ‘traffic’ ie. People, customers, and humans with the intent to take a...
Read MoreAnother google tool update, you say? (we know, but we’re here to give you the 411 on what you need to know) so, what is MUM? MUM is an abbreviation for ‘’Multitask Unified Model’’, this is a new Google search technology which was first introduced back in May 2021 a...
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