Four years ago, premium skincare brand Face the Future came to Green Ginger Digital with a clear mission: scale Paid Search performance and grow their direct-to-consumer channel.
Fast forward to today, and that partnership’s just gone deeper. We’re proud to announce that we’ve extended our relationship with Face the Future, taking full ownership of their Paid Social strategy and delivery across Meta and TikTok, with additional platform testing in the pipeline.
The move brings all paid media under one roof, aligning channels under a single performance strategy. With Face the Future transitioning from internal management to agency-led execution, it’s a real vote of confidence in both the results we’ve delivered to date and what we’ll drive next.
“Face the Future has been an incredibly valued client for the past four years, and it’s been brilliant to grow alongside their brand. Expanding our remit into Paid Social allows us to take a fully holistic view of their digital performance, resulting in smarter synergy between channels. We’re using our senior-led approach to drive both immediate wins and long-term value — and we’re excited to start this next chapter.”
Emily Falkingham, Co-founder and Performance Marketing Director, Green Ginger Digital
Founded in 2005 as a single clinic in West Yorkshire, Face the Future has grown into one of the UK’s leading independent skincare retailers. They now stock over 200 specialist and luxury skincare brands, including Skinceuticals, Medik8, Elemis, Caudalie, and The Ordinary, offering curated, clinically informed product recommendations, expert customer service, and an ever-evolving online experience.
Over the past four years, we’ve supported Face the Future’s growth through a commercially grounded Paid Search strategy, helping them adapt to market conditions, navigate platform shifts, and unlock new opportunities in a fast-changing digital retail space.
Now, with Paid Social under our wing too, we’re taking a truly joined-up approach to performance.
Our new remit brings all paid media together, unlocking better efficiency, clearer insights, and scalable growth across channels.
We’ll be focusing on:
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Customer acquisition and retention, through full-funnel campaign strategies
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Creative testing, to continuously optimise based on performance signals
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Advanced audience segmentation, ensuring every ad lands with the right people
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Cross-channel measurement, aligning performance data to optimise spend and unify reporting
With Meta and TikTok activity now under our direct management (and other platforms being explored!) we’re streamlining delivery and sharpening strategy to get even more from every pound spent.
Speaking of this exciting development and extended remit, Paul Thompson, Owner of Face the Future, said:
“We’ve worked with Green Ginger Digital for several years, and in that time, they’ve become a trusted extension of our team. Their understanding of the beauty and skincare space, as well as eCommerce in general, combined with their strategic and data-driven approach, has made a real difference to our performance. As we look to scale our Paid Social efforts, it made sense to bring everything together under one agency, and we’re confident Green Ginger is the right partner to continue to take us forward.”
A proven track record
The decision to expand our relationship with Face the Future follows a strong track record in Paid Search.
Over the years, we’ve helped the brand:
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Respond to shifting consumer trends
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Navigate platform updates
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Optimise spend against high-intent, high-value audiences
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And continue delivering commercial growth in an increasingly competitive market
“We’re proud to have built a partnership with Face the Future that’s lasted well beyond the average agency tenure. The decision to hand over Paid Social is a real vote of confidence — and a chance for us to bring even more cohesion to their paid strategy. We’re looking forward to unlocking new growth by combining our deep platform knowledge with their strong brand and ambitious mindset.”
Nick Cranwell, Co-founder and Performance Strategy Director, Green Ginger Digital
One of several standout partnerships
This expansion with Face the Future is one of several exciting client developments here at Green Ginger. In recent months, we’ve also welcomed Madison’s Niche, a fast-growing US home and lifestyle retailer, and also won a lengthy competitive process to work with high street staple, Pret A Manger, where we’re leading always-on Paid Media strategy across multiple markets.
As we continue to grow, our focus remains the same: delivering smart, senior-led digital strategies that drive real commercial results. We’re growing fast, but more importantly, we’re helping our clients grow with us. Watch this space for more news on the partnership with Face the Future, for which we plan to share a full case study soon.
If you’re looking for a strategic digital performance partner to integrate your approach, cut the fluff and simply deliver for your brand, it’s probably worth a chat. We’re always keen to hear from ambitious digital marketers and founders who want to embrace digital done differently, the Green Ginger Digital way. Get in touch for an informal conversation.
