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Google Helpful Content Update and Opinion

Introduction It has recently been announced that Google are releasing a new update called ‘Helpful Content’ this is potentially one of the largest changes to the Google landscape of the past few years. The following 1-pager outlines the key points of the Google Helpfu...

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Businesses are clamouring to “know their audience”. But what does that mean and where do you start? – Emily Proctor

In April, the team at Green Ginger joined a host of local businesses at 43 Clicks North’s Power Hour, hosted on Hull’s Humber Street. The free event aims to give a platform for Hull’s marketing talent allowing them to share ideas and knowledge with anyone who can spare...

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Use your lockdown data to your advantage

The last 5-months have been a rollercoaster for retailers, with businesses having to adapt quickly to changing buying habits. Retailers selling fitness equipment, health and wellbeing products or sweet treats have seen massive spikes in their performance, but now lockdown ...

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Local SEO: What is it and am I doing it right?

It probably seems like a distant memory - opening Google to search for a local takeaway on your way home from the pub. Or searching for that last-minute birthday present walking up and down the high street. But, the only reason you’re able to find those places is because...

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SEO and Core Web Vitals: The importance of customer experience

SEO is continually evolving. Businesses need to invest time (either internally or with the help of an expert) to remain at the forefront of search performance. At the start of the month, Google announced the launch of ‘Core Web Vitals’. What is 'Core Web ...

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Introducing the launch of RetailRecovery

Green Ginger Digital is proud and excited to announce the launch of RetailRecovery, in partnership with Customer First Digital.  Trading in retail is tough, and with the current pandemic ongoing, it’s not getting any easier for retailers.  With weekly news of br...

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Facebook and Instagram announce the launch of Shops

What is Shops? Yesterday (19th March 2020) Facebook and Instagram announced the launch of Shops. The new initiative will allow you to browse and buy products from a Facebook Page or Instagram profile. Shops will allow businesses to set-up product listing...

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Launching a new business during a global pandemic

The ups, the downs and the (virtual) coffee At the beginning of February 2020, after ten years of working in digital marketing, I started my own business. After the fear subsided following the jump, the first few weeks were exciting. I was ready for a fresh challeng...

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