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The overlords at Google gave us all a little early Christmas present towards the end of 2025. Did you notice? We are, of course, referring to the December 2025 Google Core Update. Cue screaming, crying, throwing up! Just kidding, it's all fine, and in this post, we're...
Read MoreFor many in-house marketers with a broad remit, the reality is that Search is changing faster than most teams can keep up with. And when Google moves, or platforms like ChatGPT step up to the next level, the ripple effect on marketing is enormous. The danger is that you d...
Read MoreRemember when SEO used to mean stuffing one keyword onto a page as many times as humanly possible? “Holiday homes for sale” squeezed into every heading, every paragraph and probably the image alt text too – and then you sit back and think, “hey, job done!” It ...
Read MoreWe get it. Competing in SEO as a small brand can feel a bit like rocking up to a Formula 1 race in a hatchback. Big brands often dominate the SERPs with hefty budgets, giant backlink profiles, paid ads and swathes of content writers. But here’s the good news: the searc...
Read MoreBy Nathan Hunter, SEO Content Strategist This month, our clients, Victory Leisure Homes and Prestige Homeseeker, showcased their range of holiday homes and lodges at an event that brought together customers, industry professionals, and curious onlookers alike. I was luc...
Read MoreWhen it comes to growing a business, you may think that every click matters; however, not all clicks are equal. You don't just want visitors landing on your website for the sake of it; you want to make sure your content is aimed at the right people arriving with a genuine in...
Read MoreGoogle announced recently that it will now be indexing a range of content from eligible Instagram accounts, a long-awaited update following on from similar moves with TikTok and Pinterest in recent years. This means that user-generated content, such as reviews, and a busines...
Read MoreThere’s often a lot of noise in content marketing. Pressure to publish. Weekly blog deadlines and endless content calendars. But often, the smartest and most efficient way to improve SEO performance isn’t by creating something new; it’s by enhancing what’s already t...
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