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For many in-house marketers with a broad remit, the reality is that Search is changing faster than most teams can keep up with. And when Google moves, or platforms like ChatGPT step up to the next level, the ripple effect on marketing is enormous. The danger is that you d...
Read MoreGoogle has introduced a new feature in its ad transparency policy called ‘Ads funded by’. At first glance, it looks like a minor adjustment, but for brands running paid media, it changes how you are represented to your customers and the level of trust they place in what ...
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