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Your Google Ads account is set-up, your campaigns have been created and your PPC ads are live. So now what? It won’t be long until you start to see your numbers grow. At this point, you need to know what the numbers mean so you can get the best from your PPC ...
Read MoreWe’ve all been there - browsing the internet only to end up on the most frustrating of websites. Nothing seems to be in its logical place. You end up leaving the site irritated and annoyed, vowing to never return to that particular website ever again. That’s...
Read MoreIn 2004 a group of students at Harvard University created a social media platform. Aiming to connect students in an online community. Skip forward 16 years, Facebook is now one of the most influential social networks in the world. The five students who founded ...
Read MoreIf you've had exposure to online marketing you've probably wondered; What is SEO? How does SEO work? Is SEO the same as Organic Search? Some digital marketing agencies may convince you it's a dark and complex art form. Leaving you unsure about the benefits or w...
Read MoreChances are if you have any form of online business, you’ll have heard the term banded around. PPC is known in the marketing industry by many names and abbreviations. From PPC to Pay-Per-Click, Paid Search to Google Ads (or Google AdWords pre-2018). ...
Read MoreA site migration can range from updating the structure of your site to launching on a new platform. From a complete redesign to an upgrade to enhance the security of your site. Essentially, it’s any large scale changes which may impact search engine visibility. A well-ma...
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