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Google has just announced a significant new automation feature for Search campaigns: AI Max. It’s a significant shift, not just a new setting, but another step toward Google-managed media. For some brands, it could be a welcome simplification. For others, it raises impo...
Read MoreThe internet is awash with articles asking, "Is SEO dead?" in response to changes to search brought about by AI. The answer is, of course, no. SEO is not dead. But, nevertheless, AI is most certainly changing the way Google delivers search, and it’s time for everyone to pa...
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